Advanced Branding Strategy Masterclass

www.mootee.typepad.com

OPEN SOURCE

Brand Strategy Role and Definition

Forces of Change

Implication for Marketers

Virtual Context

Consumer Power

Channel Proliferation

Media Fragmentation

Hyper Competition

Web 2.0

Applying the knowledge

Future scenarios

Market context

PROGRAM CONCEPTUAL FRAMEWORK Version 1.0

Idris Mootee

what is a brand?

www.mootee.typepad.com

what is a product?

www.mootee.typepad.com

a product is no longer a product – it is a set of often personalized and interconnected interactions that define a total brand experience.

www.mootee.typepad.com

customer experience is now the new manifestation of a brand

www.mootee.typepad.com

www.mootee.typepad.com

From Branding to Bonding

Brand Promise

Customer Engagement

Customer Advocacy

Brand Equity

Brand Strategy

www.mootee.typepad.com

Mobile Video

Social Networks

Location Based Service

Googlism

www.mootee.typepad.com

The Expanded Brandsphere

www.mootee.typepad.com

You can be part of a global community that help provide the answers……and shape the industry thinking of the future……

Advanced Branding StrategyMasterclass

Register now at www.mootee.typepad.com

Starting 3rd Week of August 2007 www.mootee.typepad.com

OPEN SOURCE