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Presentation slides from the Advanced Linked In workshop as part of Destination Digital business support programme from Connecting Cambridgeshire. Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015. More information here: http://destinationdigital.info/advice/
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Advanced LinkedIn Workshop
http://dowsocial.com/social-media-strategy-guide/
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· Overview Of LinkedIn Functionality· Why LinkedIn· Who Should I Connect With?· Optimising Your Profile· Company & Showcase Pages· Should I Go Premium?· LinkedIn Publishing· LinkedIn Groups· LinkedIn Best Practice/Ettiquette· How Should My Staff Use LinkedIn· Q&A
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Agenda & Themes
• LinkedIn is still most underdeveloped social media tool for professionals I speak to
• The dominant professional network
• Great SEO for your name/brand
• Ability to build and develop a community
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Overview Of LinkedIn
More than just a profile• Inmails• Introductions• Groups• Business Pages• Advertising• Publishing• Job Search• News
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LinkedIn Functionality
How Can LinkedIn Grow My Business
Who Should I Connect With?
• People You Know
• People You Would Like To Know
• Competitors/People In Your Industry
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•Grow you network•Introduce yourself/business to new connections•Stay in contact with current connections and educate them on what you do•Position yourself as an expert in groups
Optimising Your Profile
4 Steps To A Professional LinkedIn Profile1. Say what you do
2. Professional Image
3. Talk in first person
4. Use keywords
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Think of your profile as a showcase for who you are and what you want to achieve
Company and Showcase Pages
Features of Company Pages and Showcase Pages• Posts on an news update basis
• Good SEO
• Set up showcase pages to show different products
• Posts on timeline of all followers of page
• Platform to share news and information
• Great analytics
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Think Facebook business pages, but on a professional platform and a better reach
Should I Go PremiumYour Must Determine
1. Visual enhancements to profile
2. Get found more in search
3. Detailed analytics on who has found you
4. More access to profiles (35x more)
5. Access to Inmails and introductions
6. Enhanced search features
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LinkedIn Publishing
Why Post Blogs Using The Publishing Network• Your connections get notifications
• Build credibility
• Showcase knowledge
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LinkedIn is a great place to access the latest news and opinions in your industry and sector using Pulse.
LinkedIn Groups
How To Use Groups• Share knowledge and show skills
• Join groups of your profession and those of your target market
• Join discussion (don’t sell)
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Marketing is now about conversation and showing your knowledge and groups allow you to do this
LinkedIn Ettiquette & Best Practice
Ettiquette of LinkedIn• Don’t go to direct sales
• Use messaging responsibly
• Be genuine
• Talk to people (when you connect or they connect)
• Be entertaining
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You can message anyone you are connected with on LinkedIn, this is an amazing tool but should not be abused
How Should Staff Use LinkedIn• Have a social media policy
• Have Linkedin guidelines
• Define how to link LinkedIn to CRM (protect company)
• Treat this as you would any external communication platform
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