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Advertising agencies build brand equity for augmenting demand
www.flagscommunications.com
As products and brands vie for consumer attention and jostle for shelf space across organized retail and media, there’s a need for communication planning and media strategy to be unique by the day. Every brand has a ‘promise’ to offer its target consumers and would turn towards advertising agencies to deliver a winning marketing strategy and advertising campaign that cuts the competition and finds its place in the consumer mind space. Ad agencies willing to stay at the topmost rung of the corporate ladder are always on the edge of the seat in devising remarkable advertising campaigns that build brand overtime and win consumer attention at the first media exposure.
A product becomes a brand by donning the garb of brand equity that’s the exclusive creation of Ad agencies. It’s easy to comprehend that the stronger the brand image, the more increase in volume and pricing that translates into revenues and profits for the company. Branding exercise that continuously evolves by reinventing itself is capable of surpassing decades of change and keep building brand equity. Brand Equity is big achievement for any brand and at times the perception outlasts high price points.
A new or mature brand needs the arms of advertising in its armor to target potential customers. Advertising companies generates the right buzz at the right time and gives voice to the brand on a louder platform. Advertising sells the complete persona of the brand and not just a singular Unique Selling Proposition or USP. The USP might act as the differentiating factor in brand promise, but a brand aspires to become an inseparable part of the target consumer’s lifestyle and every single brand with its entourage of logo, taglines, packaging, brand ambassador, colour theme and copy aims to make an indelible impression in the consumer market.
DELHI OFFICE BENGALURU OFFICE Flags Communications Pvt. Ltd S-309,South Block,Manipal Center-47 A-283, Okhla Industrial Area Phase-I Dickenson Road, New Delhi -110 020 Bengaluru - 560 042 Tel+ 91-11-4575 7575, Tel.+91-80-4111 6684 / 85 Fax +91-11- 4575 7511 Fax +91-80 4111 6588 Email: [email protected]
