Advertising - Lesson Plan

Amity School of Communication

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BJ&MC, 1st Semester

Sec- B & C

FUNDAMENTALS OF ADVERTISING

Course Code- BJM 102

By- Tanu Bhargava

Amity School of CommunicationCourse Structure

Session starts- 18th July’11 Credit Unit- 04 Sessions

scheduled: 45(3*15) Self Study Hours: 30

• Objective: This module will help students understand the

concepts of advertising. The students will understand the advertising scenario in India, organizational structure, and brand-management. Students will have an opportunity to explore various creative fields involved in making advertisements. 2

Amity School of CommunicationSession Progress

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Session is divided into 4 modules

Amity School of CommunicationWeek 1

(18th July-24th July)• Module 1- Introduction to Advertising,

types of ads and mediums to advertise Introduction , Showcasing advertisements,

understanding the need for them, Defining advertising

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Week 2(25th July-31st July)Types of advertisements- Classified, Financial, Corporate with examples


Week 3 (1st Aug-7th Aug)

Types of advertisements- Public Service, Institutional, Advertorials, Souvenirs, Promotional with examples

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Week 4(8th Aug-14th Aug)

Group Activity- Students will be making an advertorial or a souvenir of the brand thus, be given to them.

Different types of Media to advertise, its features, Advantages & Disadvantages – TV, Radio, Print, Internet, Mobile


(15th Aug-21st Aug)

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Week 6(22nd Aug-28th Aug)

Different types of Media to advertise, its features, Advantages & Disadvantages – TV, Radio, Print, Internet, Mobile

Module 2: Understanding Markets and Advertising concepts

Market- Definition, Functions and Types


(29th Aug-4th Sep)

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Week 8 (5th Sep-11th Sep)

Concepts of Advertising and key terminologies

Class Test- 10 marksAdvertising campaigns, case study,

examples


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Week 10(19th Sep-25th Sep)

Guest LectureAdvertising campaigns, Celebrity endorsements, Embedded ads- case study and examples

Week 9(12th Sep-18th Sep)

Embedded Advertising Group Presentation- 10 marks - The

student is supposed to make a presentation on advertising campaigns related to a product so given to them


Week 11(26th Sep-2nd Oct)

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Module 3-Understanding Advertising agencies structure and their functioningTypes of advertising agencies, structure of advertising agencies, function of each department Structure of advertising agencies,

function of each department

Week 12(3rd Oct-9th Oct)Functions of each department in advertising agencies and revenue generation


(10th Oct-16th Oct)

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Week 14(17th Oct- 23th Oct)

Module 4: Understanding ASCI rules and regulations and ethics in advertising

ASCI rules and regulations- case discussion

Class Test – 5marks Ethics in Advertising- case studies


(31st Oct-6th Nov)

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Revision, cross questioning sessions in the class, understanding the art of answering the questions, working on the case studies

Amity School of CommunicationAssessment

Sheet

1205 marks for Attendance


Thank You!!

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Business

Advertising - Lesson Plan