Adverts

Value: This is showing the sales on the shoes this Christmas and it has the percentage of the price in a burble which its based on a Christmas theme. In the grey colour there is is before price and then in bright red there is the now price. This is very good value as they were £24.99 and now it is £7.49 which is £17.50 cheaper. They have the 70% in the burble which will be probably be the first thing that you will see as humans read left to right. Price: This is very cheap for a pair of shoes and they are £17.50 cheaper than they should be and you are not going to get that price again. Image: This shoe is showing that it is worth £25 but you are getting them for £7.50. The shoe is trying to sell itself to customers

Market/Audience- C2D, lower paid people and family members. People who need sport equipment for school or themselves, regular use, everyday use in this social class.

Competition- other sports stores, stores, internet. Direct Sports, Umbro, Adidas, Nike, Brantano, JD sports, Tesco, Blacks, Millets, Mountain warehouse and many more.

Quality: The shoe shows a good football boot that either the last design of the shoe and they have made it different or that design is in a different country and they have taken that design and made it there own to sell in certain sports shops. The colours of the shoe is clear and bright, this has more colour than the other one that is reflecting at the other shoe.

Image: The shoe that is reflected the history of the shoe company and it shows maybe the first shoe that they made or one of the heritage shoes. The show is bright and has the colours you need to see, and the shoe that is reflected is kind of faded which could mean this is the heritage or that that is the past and this is the future.

There is text on the left hand corner of the poster/advert and these look like they have been signed by either the creator or the person who accepted the design as they are both different signatures.

Market/Audience- C2 social class, as they are still affordable by the working-class area and they are either worn everyday if you do sport everyday or if you play maybe once or twice a week.

Competition- other sports stores, stores, internet. Direct Sports, Umbro, JBB sport, Nike, Brantano, JD sports, Tesco, Blacks, Millets, Mountain warehouse and many more.

Quality: The shoe is telling you that if you buy this football shoe then you will never miss a goal or a pass as it says “Strike counter” it has clear colours and you can see the colours clearly and see why these are really special and these are Nike footballs so people will want to dress like the other footballers etc. that were them.

Image: The shoe that is reflected the goals that they can get if they wear these football boots. They are saying that if you buy these then you will become a better striker and you will have more power in your kicks and more passion to play this sport.

There is text on the left hand side of the poster/advert and this makes people read it to find out why this boot is so special compared to the other thousands of football boots that they could buy. On the other hand people could have seen their favourite football player wearing these shoes.

Market/Audience- ABC1 as these are more expensive and they would probably only be bought by people who could afford them and if they were playing football more than once or twice a week.

Competition- other sports stores, stores, internet. Direct Sports, Umbro, JBB sport, Nike, Brantano, JD sports, Tesco, Blacks, Millets, Mountain warehouse and many more.

Market/Audience- Everyone from ages 10 upwards. People who want a drink or want to buy them for a party. The social class would be ABC1 and C2DE. Everybody loves Coca Cola.

Competition- Tesco, ASDA, 7up, Pepsi, ALDI, and other supermarkets or corner shops that sell Coca Cola.

Image: The image is the main thing that people will know what it is for just by looking at the polar bear holding a bottle of coca cola. As coca cola has been around for a long time, and people know all about coca cola as it started in 1892. so it has been around for 121 years. The image is just a simple polar bear hold a bottle of coca cola with a slogan of “ Ummm… Ahhh…Delicious!” as if the polar bear was drinking it an then it has the logo on it. The text is bold and white so it doesn’t contrast with the the background. There is a bright red logo so it stands out from the rest of the picture and then the label on the bottle is red too. It shows a glass bottle so them people can see what colour the coke is.

Price- The price is the main focus and the main selling point of this advertisement, as this is from a supermarket it is common for the main selling point to be the price of the product. The advert is also advertising by value of the product, they are also using a selling point and advantage that you can still get fashionable clothing at a fraction of the price (this jacket . They do this by keeping up with the high street fashion stores such as TOPSHOP by producing clothes that look the same as clothing from these stores. The advert also shows image as well as the clothes are presented in a fashionable way to be made appealing on an attractive slim model which shows that they are focuses also looking to advertise by image. The color scheme is also quite cheap looking as they have used a hot pink and a beige color for backgrounds to appeal to younger audiences with less money. They have also placed the price in the top left on each advert so that is the first piece of text read is the price on each advertisement, as it is shown in statistics that that the human eye reads the top left of a document first. Competition include other supermarkets that have clothing lines such as F&F Tesco and TU at Sainsbury’s that offer similar prices for clothing that is the same style and value for money. The audience that is most likely to buy these product is C2, a brand loyal customer who is most likely already shopping in the store, as well as someone who has a family and is a belonger, (this is someone who is family oriented and shop in store).

George ASDA clothing line advertisement

Quality - The main selling point for this advertisement is based on quality of the product, it is marketed very different in contrast to the other advertisement which is mainly marketed on price and value compared to image and quality. The obvious differences to this advertisement compared with the supermarket clothing range ‘George’ is that the image is the main marketing point. They have used minimalistic neutral colors which make the advertisement look more professional and more of an expensive luxurious clothing line. The advertisement shows that the product is of high quality as the advertisement is more sophisticated and aimed at an audience with more money compared to the background of the ‘George’ ASDA clothing advertisement which in contrast is a bright fuchsia pink which doesn’t show sophistication. Unlike the cheaper clothing advert this advert doesn’t show prices (as prices are not important, as money isn't an object for the audience the clothing is aimed at.)

Image- They have also focused on the image by using a model that doesn’t look like the norm, as he has characteristics that are deemed attractive by the media. The clothing is also made more attractive as he is wearing it in an elaborate way (showing his chest/ not wearing a top) to show it is clearly designer clothing and unique, it also shows that the fashion is out of the ordinary and wont appeal to all of the public instead a niche market.

Competition- Includes other designer clothing brands such as Dolce & Gabbana who will market their equally priced designer clothing in the same way. The market for this designer clothing is AB the highest of the social system as they need to be wealthy and educated enough to want this clothing and be able to afford it.

VERSACE clothing advertisement

Quality: The quality of the food and the bright prices makes audience take more notice and the people will think this is a really good offer and people who are in the middle class might ant to save a bit of money on their shopping and they might think that these prices are a bargain. The picture that I have got is from the TV advert that they put on at Christmas. It would have been more better and maybe a high quality for the TV advert, and the shop at that time of the year will want people to buy their Christmas shopping from their shop.

Image: The image is a bit burred but as it was a TV advert it would have been more brighter colours and the pictures would have been a lot better quality that this picture I have found.

There is text on this advert but not a lot as they want people to come into the shop to see what else that this shop has got to sell. There is just the prices and where these products are that certain price.

Market/Audience-C2D, lower paid people and family members. This is cheap food that people can afford if they are on minimum wage or are on beliefs etc.

Competition- the competition would be any other shop that sells food. So that will be places like Tesco, Asda, Salisbury, Aldi, lidal, Waitrose and even your small, local shops that are just down the road from you like the Co-op and Tesco extra etc.

Quality: The quality of this advert is that there isn’t a lot of text and it is plain and simple. It shows that at this certain food supermarket which in this case was Asda, they are showing that most of the product are 50p. They are all of the things like soup and super noodles etc.

Image: The image is clear and you can tell what sorts of things are 50p and that is because they are things in the house that people buy most of the time. The 50p is bold and colourful and it stands out so people can see what price these certain things.

There is only the 50p as the text but it is clear. It has clear colours and the red background makes it stand out and the yellow text with the light outline has an effect so you can see how much the products are.

Market/Audience- Everybody but mainly the C2 the social class. This is because these places are still affordable by the working-class area and they might have a big family to feed so they can buy bargains and still have enough to pay for the bills etc.

Competition- the competition would be any other shop that sells food. So that will be places like Tesco, Iceland, Salisbury, Aldi, lidal, Waitrose and even your small, local shops that are just down the road from you like the Co-op and Tesco extra etc.

Image: The images on here are small but still clear enough to see. There is a drop shadow underneath the products which makes them stand out more plus they aren’t vertical they are at a angle which makes the poster a bit more exciting.

There is text at the top and bottom of this poster. It is bold black text that stands out as it is on a white background. There is also a black stroke around the text. The Waitrose colour is the green which they have put in that colour on the poster.

Market/Audience-ABC1 as these are more expensive and they would probably only be bought by people who could afford them

Competition- the competition would be any other shop that sells food. So that will be places like Tesco, Asda, Salisbury, Aldi, lidal, Iceland and even your small, local shops that are just down the road from you like the Co-op and Tesco extra etc.

Quality: The quality of this poster is that it is plan and simple. There is lots of small images and big, bold text. There is a small drop shadow under all of the products. There is a black stroke around the text which makes it stand out a lot more. They are saying that they are the same price as Tesco as they are trying to get more customers and say that they are the same price as Tesco so it doesn’t matter where you shop.