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Deena from SMART shares her experience in launching the AdvocateHub and engaging with SMART brand advocates. Through the AdvocateHub, SMART was able to better recognize and acknowledge their advocates. SMART also successfully mobilized previously inactive advocates with their use of creative and innovative challenges.
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How SMART Drives Engagement With The AdvocateHub
What is ?
SMART is the leading provider of technology solutions that enable inspired collaboration in schools and workplaces.
Meet Deena Zenyk, Marketing Manager
I live in Squamish, British Columbia…the outdoor recreation capital of Canada.
As the Marketing Manager of Advocacy Programs, Deena’s job is to learn, nurture, and grow the relationships with SMART users and create advocates for their brand.
Advocates Provide the Most Authentic Feedback
We nurture our advocates, grow our relationships with them, and learn from them.
Who are SMART’s advocates?
What do advocates provide for SMART?
Teachers – Called SEE members (SMART Exemplary Educators)
Content – Collaborate and share
Research – Give feedback and reviews
Professional Expertise – Provide insight into industry trends
Problem: Mobilizing Advocates
Deena needed a way to better leverage SMART’s advocates en masse.
Deena’s “Aha moment”
Create a stronger connection between SMART’s internal teams and brand advocates to help drive success.
Rally the advocates in one central place and see astonishing results!
Solution:
Influitive’s AdvocateHub helps marketers capture customer enthusiasm and use it to turbocharge marketing and sales efforts.
Recruit & invite customers
Manage & mobilize customers to complete ‘challenges’
Recognize and reward through achievements
The minute I saw Influitive, I knew it was what I needed for our advocate community.
Deena Got Her Colleagues Involved
It was crucial to the longevity of our AdvocateHub to get my colleagues involved.
Create goals for each department so they participate, contribute and create challenges.
Get feedback on what's working
Look into new trends the
advocates are seeing
Understand potential product
challenges
AdvocateHub Helps…
Huge Jump in Advocate Engagement!
We encourage friendly competition among departments which has led to an increase in team engagement.
Smart has seen a
Increase in advocate engagement now that
Advocates Are Highly Motivated
In the first 30 days:The Influitive launch exceeded our expectations. Executives were thrilled and excited to see more.
SMART’s Return on Advocacy
Each advocate brings $130,000 of value to our organization.
Professional Development
ContentDevelopment
Research
Increased engagement with the AdvocateHub will lead to continued increase in value
Advocates Love Influitive
We’ve received high-quality feedback from our advocates.
“A great place to collaborate with others”
“I find so many great ideas. Thanks!”
“I love the challenges!! They are making me
excited to dive into Smart in new ways!”
“Fun and functional!”
Influitive was the answer for
Real numbers in real-time
Thousands of challenges completed
Internal accolades
Shows the strength of the advocate community
Benefits of the AdvocateHubSMART’s advocates
are a gold mine, and Influitive helped us engage with all of them.
Deena Knew Her Customers Loved
What can Influitive do for you?
www.influitive.com
helped her tap into it.
