Affiliate meetup Sofia 2014

Online buying behaviour in Romania fashion industry

Dorin Boerescu, CEO 2Parale & 2Leva

Thank you for being here

Romanian ecommerce market

• 10 million internet users (9 million in 2012)• 3 million online shoppers• >4,500 eshops (3.500 in 2012)• >600 million EUR online sales in 2013• Average sales value – 37 EUR (45 EUR in 2012)• 90% of orders – payed cash on delivery• Fashion&Shoes – 38% of e-tail• Source: Gpec

2Parale.ro

• Launched in 2009• >340 affiliate programs and 33,000 affiliates• > 640,000 sales and 530,000 leads• > 20,000,000 EUR generated sales for our clients• For more data - 2parale.ro/realtime

Fashion in 2Parale

• 78 affiliate programs • Sale commission from 5 to 20%

Online fashion buying trends

Number of fashion sales in 2Parale - 2013

2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12

Average fashion order in 2Parale – 2013/2014 (in leva, VAT

excluded)

2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12 2014-01 2014-02 2014-03

78

68 69 66 6763 61 62

6774

7075 77

6772

Fashion sales number in 2Parale – distribution by week days (jan-

mar 2014)

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Fashion sales distribution by hour in 2Parale (jan – mar

2014)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Resources

• Marketing for ecommerce: – getelastic.com – kissmetrics.com– paditrack.com– amnavigator.com/blog – www.practicalecommerce.com

• Romanian ecommerce market:– Gpec.ro– Blog.2Parale.ro– www.consumerbarometer2013.com

Thank you Q&A