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advertising, marketing and public relations agencies know the importance of customer relationship management and quality data capture behavior.
but do they practice what they preach when it comes to database management
and email marketing?
we surveyed over 300 top agency executives to find out how they execute CRM and email marketing for business development.
which tools do agencies rely on for customer relationship management?
how often do agencies email their contact list?
how many contacts do agencies have in their business development database?
do agencies typically segment their business development databases?
well-executed email marketing can keep an agency top of mind, nurturing leads and reducing the b2b sales cycle.
but many firms lack the tools, time and dedication to implement this process.
in 2012 b2b digital marketing remains an open playing field with little competition. check out these resources to expand your efforts:
• the social parameters of email marketing
• the daily deals lesson for digital marketers
• dominate the digital space in 2012
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