AGIA -- SomaStream Inc. Membership Marketing GPS 1

Copyright 2012 SomaStream Inc. 1

SomaStream’s Membership MarketingGPS Demo for AGIA

Leveraging the power ofprospect involvement

Thomas C. SelleckSomaStream Inc.

www.SomaStream.blogspot.com


Membership Marketing GPS

The AGIA Membership Marketing GPS

Demo is based on these assumptions:• 4 different products available:

Individual, Couple, Family & Youth Traveler

• Initial contact is via email to house list• List is not specifically targeted • All emails link to one Gateway page



On the Gateway page, the MembershipMarketing GPS demo filters prospects into 4 groups. Each group is offered a differentproduct:6. For business travelers7. For couples8. For families9. For parents of independent

youth travelers 15-25



On the Gateway page, the MembershipMarketing GPS demo filters prospects into 4 groups. Each group is offered a

different product: 5. For business travelers6. For couples7. For families8. For parents of independent

youth travelers 15-25



On the Gateway page, the Membership

Marketing GPS demo filters prospects

into 4 groups. Each group is offered a

different product:• Individual Plan (for business travelers)• Couples Plan• Family Plan (includes youth travelers)

• Independent youth travelers (targeted to parents)



The 4 groups of prospects (andcorresponding products) are further divided into 1 of 3 sub-divisions – each with its own landing page.

Each landing page appeals directly to the specific prospect sub-groups:

9. Domestic travelers: Road trips only10.Domestic travelers: Air travel & road trips11.International & domestic travelers



The 4 groups of prospects (andcorresponding products) are further divided into 1 of 3 sub-divisions – each with its own landing page.

Each landing page appeals directly to the specific prospect sub-groups:

• Domestic travelers: Road trips only• Domestic travelers: Air & road trips• International & domestic travelers



Targeted Landing Pages

Parents of Youth Travelers

Families

Couples

Business Travelers

Offer 12Offer 11 Offer 10

Offer 9 Offer 8Offer 7

Offer 6Offer 5Offer 4

Offer 3Offer 2Offer 1

Int’l & Domestic

DomesticAir & Road Trip

DomesticRoad Trip



This demo showcases only 8 of 12

distinct targeted landing pages that sell a

total of 4 different product variations:• Individual Plan (for business travelers)• Couples Plan• Family Plan (includes youth travelers)• Independent youth travelers

(targeted to parents)



How to get the most from the demo:• From the Gateway page, click in the

floater window• Choose any path • After you reach one destination page,

click on the “Gateway Page Demo” menu bar link at the top to return to the Gateway and re-start the demo

• Start the demo again to follow a different path to a different destination





















Important disclaimer: This is a rough demo of SomaStream’s

Membership Marketing GPS system.

It is designed to showcase the

process, not the content.



Important disclaimer: This is a rough demo of SomaStream’s

Membership Marketing GPS system.

It is designed to showcase the

process, not the content.



There are many possible variations

& permutations to this process.

Use your imagination and have fun!



All this makes much more sense onceyou see an example of the process.

I invite you to view a demo of the Membership Marketing GPS – call or email me for access.

Thanks for your interest!Thomas. C. SelleckSomaStream@gmail.com203.903.1008www.SomaStream.blogspot.com