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Agile Billing: Reforming the Content Delivery Business

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

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Agile Billing: Reforming the Content Delivery Business

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

In today’s digitally driven entertainment landscape, instant content delivery is essential.

Users want to access their media entertainment on an on-demand basis, viewing video

and other forms of content on an as-needed basis. This type of flexibility and agility has led

to a content-viewing revolution, of sorts. People watch movies, television and other forms

of digital media at their own leisure now, and do so on various devices and in different

locations.

The same type of flexibility should also be afforded to the

way businesses and consumers pay for content. Billing is

becoming a way for companies to differentiate themselves in

an increasingly competitive marketplace, giving viewers

various options in terms of how they pay for content.

According to a recent article written by MGI Research for

Forbes, agile billing is a monetization process that’s defined

on multiple business levels, including business agility, IT

agility and product agility. Billing is becoming a cornerstone

for corporate innovation.

“Billing is

becoming a

cornerstone for

corporate

innovation.”

3 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

The cloud has dramatically changed the way companies operate. Critical business

infrastructure now sits in the cloud, including sensitive data and financials. These solutions

are now mature and secure enough for any sized organization to utilize. Today’s billing

infrastructure requires the same type of flexibility in that businesses have to offer more

than just subscription-based services. Today’s hyper-competitive marketplace requires that

type of flexibility as well as room to scale and seamless IT integration.

A new generation of billing

Cloud-based billing solutions integrate well with legacy systems and are able to deliver

what companies desire today:

• Seamless and fast implementation

• Inexpensive alterations

• Quick configuration

Forbes says these are a few qualities large companies find attractive because they can

improve margins. Corporate-sized firms likely have multitiered sales, complex pricing

models and various distribution channels, so the ability to scale and remain agile in billing

can act as a competitive differentiator.

4 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

About the Author: Bryta Schulz

Bryta joined Vindicia in 2013 and serves as Senior Vice

President of Marketing. She is responsible for building brand

awareness, creating go-to-market strategy and promotion, and

driving growth. With over a decade of executive level marketing,

product management and PR experience, Bryta has led

marketing teams in enterprise technology and SaaS companies.

Her experience includes heading product marketing at GoGrid,

PGP, RSA and Symantec and business development and

product management positions at Xcert, Thales, and

Persistence Software. Bryta holds a MA in Translation from the

Johannes Gutenberg University Mainz and an MBA from the

University of Reutlingen.

Visit our Blog for more information.

Switching to an on-demand billing model is a viable business option for companies of any

size, as long as it’s in the cloud. Configuration, integration and system improvements are

made easier, saving both time and money on the back end. A priority for interested

businesses in creating a cloud-based billing structure is security, Gigaom says. While

cloud-based systems are mature enough for any sized organization to implement, it’s still

critical to protect sensitive and financial information. A data breach of any type is costly

and severely damages brand reputation.

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© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.