Welcome to a session for The Lean Product Owner from

The Approach

2Julia Shalet, Product Doctor

1. Identify Risky Assumptions about People

2. Craft Experiments to Reduce those Risks

3. Carry out the Experiment

4. Use the Results effectively

What are you working on?

Be honest about assumptions you

have made about how people

feel / behave / want….

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1. Identifying Risky Assumptions

Julia Shalet, Product Doctor

1. Goal

What is it that we’re

trying to learn /

prove? Have we

assumed a customer

problem or behaviour?

2. People

Who is our customer

/ user? What are our

recruitment criteria?

Where will we find

them?

3. Logistics

How are we going to

conduct our

experiment? When?

Who will carry out the

experiment? Where?

4. Measurement

How will we know

if our experiment

is a success?

5. Outcome

What did we learn? What will

you do if this experiment is a

success? What will you do if

this experiment is a failure?

2. Crafting ExperimentsExtract from Pearson Product Lifecycle training @Leanplc

5Julia Shalet, Product Doctor

1. Always start with your riskiest assumption

2. Track every experiment and its results

3. If your first experiment doesn’t work, redesign it and try again

4. Rather than worry about sample sizes, start with a number &

when you begin to hear the same things, you can stop!

5. Design experiments together as a team

6. Define clear measures of success for each experiment

7. Share learnings and results with the team

8. Make decisions together after each experiment.

Tips for Crafting Experiments

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3. Carry out the Experiment

Volunteer Please!

Watch for good / bad practice…

Julia Shalet, Product Doctor

Good practice?

7

Good practice: Any to Add?

• Openly time it

• Be brief – get them talking

• Open, simple, not leading questions

• Less is more e.g. don’t mention brand names

unless that is what you are researching

• Active Listening: repeat & summarise

• Probe – don’t miss any clues

• Record, listen back & review for bias

• Leave more personal information to the end

Introduction:

• State what you need & the incentive

• Check Profile Fit

• Set out your neutrality

• Permission to Record

9

IN TEAMS OF 3:

Respondent, Interviewer, Observer

Practice

Julia Shalet, Product Doctor EX

ER

CIS

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Back Up Case Studies

(borrowed from The Mobile Academy

alumni!)

1. Passwords

We know that many people struggle to remember their passwords.We think that people are more likely to remember visuals ratherthan alphanumerics. Our idea is to let people upload a picture andpick 4 points on that picture instead of an alpha-numericpassword.

2. Dating

Many people are nervous of going on dates with people that theyhave found through dating sites and Apps. Our idea is to offer theopportunity to date in pairs with our “double dating” App.

£100 off Discount Code available on Request