1. AIPMM www.aipmm.com June 29, 2012 AIPMM 2012

2. AIPMM 2012 3. CommunityCertification Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both questionsorganizational performance and individualcareer aspirations as part of a managed skillsdevelopment approach. ConnectionsContent Connecting our members through multiple social media Hundreds of practical templates, examples, and information networks extends our reach AIPMM 2012 4. Why Join AIPMM Network with experts and thought leaders inyour profession. Learn the latest best practices andmethodologies. Expand your knowledge and soft skills. Sharpen your leadership and influential skills. Validate your expertise with internationallyrecognized certifications. Obtain latest tools to enhance your productivity. AIPMM 2012 5. Why Get Certified Bestows internationally recognized credential Enhances opportunities for career advancement Improves your earning potential Validates your expertise regarding best practices Grants mark of distinction that sets you apart Connects you with experts and thought leaders Demonstrates commitment to your profession Source: All About Product Management Certification Webcast, Jun 2010 AIPMM 2012 6. AIPMM Certifications Certified Product Manager (CPM) Certified Product Marketing Manager (CPMM) Agile Certified Product Manager (ACPM) Certified Innovation Leader (CIL) Certified Brand Manager (CBM) Source: Validate Your Expertise AIPMM 20126 7. Todays Speakers Moderator: Cindy F. Solomon, Founder, Global Product Management Talk and contributing author to 42 Rules of Product Marketing Presenters: Greg Geracie, President of Actuation Consulting, Author of the global best seller Take Charge Product Management and Editor-in-Chief of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK) David Heidt, Managing Partner at Enterprise Agility, President of the IIBA Chicagoland Chapter and contributor to The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK) AIPMM 2012 8. Tweet to Share Valuable Content! Follow: @AIPMM @ProdMgmtTalk Use hashtag #ProdMgmtTalk AIPMM 2012 9. FEATURED PRESENTATION AIPMM 2012 10. Propel forward.Five Factors Behind Successful Product TeamsPresented by Actuation Consultingand Enterprise Agility 2011 Actuation Consulting, LLC 11. Propel forward.The material contained in this course is protected under the copyright laws of the United States. This material may not be reproduced in any form or by any means without the express written permission of ActuationConsulting. Any infringement of these copyrights or trademarks will beprosecuted to the full extent of the law. The survey data in this presentation is available for use by qualified educational institutions and may be licensed by all other parties. Please contact us directly to learn more. Actuation Consulting. All rights reserved. 2011 Actuation Consulting, LLC11 12. Propel forward. 2012 Study Sponsored By 2011 Actuation Consulting, LLC 12 13. About Actuation ConsultingPropel forward. Chicago-based productmanagement training andadvisory services firm Authored the global best sellerTake Charge ProductManagement Editor-in-Chief of the ProdBOK Guide Adjunct Professor at DePaulUniversity 2011 Actuation Consulting, LLC13 14. Training and TestimonialsPropel forward. 2011 Actuation Consulting, LLC 14 15. Author Steven StarkePropel forward.Author of S.T.O.P. The Project Management Survival Plan Steven regularly contributes material to Actuation Consultings thought leadership activitiesHe also contributes to our blog Take Charge Product ManagementSteven is an expert in project management for product development projects 2011 Actuation Consulting, LLC15 16. About David HeidtPropel forward. President of the ChicagolandChapter of the InternationalInstitute of Business Analysis Progressing the professionaldisciplines of business analysisand product management Helping organizations deployenterprise workflow and contentmanagement solutions forknowledge management andprocess optimization. 2011 Actuation Consulting, LLC 16 17. MethodPropel forward. The sponsors e-mailed their members invitations to take a web-based survey All respondents were assured their responses would be anonymous We were particularly interested in hearing from the following roles: Business analyst Brand manager Product designer Product manager Program manager Project manager Product owner 607 global respondents completed the survey 2011 Actuation Consulting, LLC17 18. Executive SummaryPropel forward. The majority of respondents Are product or project managers Report to a director Work in a company with a technology or service focus Use a blended methodology that incorporates Waterfall, regardless of company size Only a third of product teams state that daily priorities are strongly aligned with the organizations business strategies. 2011 Actuation Consulting, LLC 18 19. Executive SummaryPropel forward. Majority say, We perform well but there is roomfor improvement. Only 12% report on time, on scope, on budgetperformance 28% of respondents report hit or miss or missmore than we hit performance Gaps exist in many organizations Multi-year product strategy development Product portfolio management Requirements gathering 2011 Actuation Consulting, LLC 19 20. Profile InformationPropel forward. Do you play an active role creating or enhancing products or services within your organization? 2011 Actuation Consulting, LLC 20 21. Profile Information Propel forward. Which of the following titles best describes your primary role? 2011 Actuation Consulting, LLC21 22. Profile Information Propel forward.Which of the following titles do you directlyreport to? 2011 Actuation Consulting, LLC22 23. Propel forward. Which of the following best describes your organizations primary business focus? 2011 Actuation Consulting, LLC23 24. The Central FindingPropel forward. Professional statistician conducted regressionanalysis on the data Discovered that five key factors were commonacross high-performing product teams Likelihood of a product team performing at ahigh level is 67%, if all five factors are in place,only 2% in their absence! High-performance is driven by five factors. 2011 Actuation Consulting, LLC 24 25. Unwavering Executive TeamSupportPropel forward. The word team stands out. 2011 Actuation Consulting, LLC 25 26. Strong Product TeamAlignmentPropel forward. High-performance product teams ensurealignment with company business strategy 2011 Actuation Consulting, LLC 26 27. Post-Product DevelopmentFocusPropel forward. Bottomline: someone needs to bring singularfocus to launch and operational activities. 2011 Actuation Consulting, LLC 27 28. Assigning Core Team Members Propel forward.67% of respondents indicate projects wouldbe more successful and profitable if the teamwas left together! 2011 Actuation Consulting, LLC 28 29. Onboarding Product TeamMembers Propel forward. High-performance product teams have a systemic process in place. 2011 Actuation Consulting, LLC29 30. Conclusion Propel forward.Effectively managing all five of thesefactors leads to high-performance However, our statistical research indicates thatimproving any of these factors will significantly addto your product teams performance. Several of the factors are widely recognized issuesbut the data suggests that organizations need to bemore aggressive in tackling the challenges (launch,team member onboarding). Effectively putting all five factors in place increasesthe likelihood of your success to 67%! 2011 Actuation Consulting, LLC 30 31. New White PaperPropel forward.Provides compelling detailsExecutive summary details the key findings along with our interpretationsComprehensive overview of the survey questions and responsesDetailed analysis of the dataAvailable at: http://ActuationConsultingllc.com /whitepaper_request.htm 2011 Actuation Consulting, LLC 31 32. Actuation ConsultingsTraining Courses Can Help Propel forward. Take Charge Product ManagementIntroduction to product management for product professionalsSeparate course for product team members looking to work more effectively with product management Value Through Collaboration (16 PDUs)Collaboration with Lee Lambert on how to align product and project management for improved outcomes Improving Product Team PerformanceFor members of product teams 2011 Actuation Consulting, LLC32 33. Propel forward.The Actuation Consulting and Enterprise Agility teamsthank you for investing your valuable time in our webinar. Please visit our website or contact us directly for additional trainingcourses that are carefully designed to help individuals andorganizations increase their organizational effectiveness. Our product management training courses are focused on improving skills and product team collaboration. Product managers are responsible for the success of their products, but no product manager can do it alone. We are committed to our mission ofAdvancing the Profession of Product Management. 2011 Actuation Consulting, LLC33 34. Propel forward.Actuation Consulting is located in Chicago, ILContact: Greg Geracie, President and Founder 858.829.6034 Greg@ActuationConsultingllc.comwww.ActuationConsulting.comTwitter: @GregGeracie The global best seller Take Charge Product Management is available at Amazon.com and at better bookstores worldwide. 2011 Actuation Consulting, LLC 35. Q&A AIPMM 2012 36. Certification Training CoursesDates and Upcoming CoursesLocation Certified Product Manager (CPM) from inceptionJul 8-9, 2012PSUT to launchAmman, Jordan Course Information: [Information] Application Form: [Application] Certified Product Marketing Manager (CPMM)Jul 10-11, 2012PSUT from launch to retireAmman, Jordan Course Information: [Information] Application Form: [Application] For more information or to register, contact Katerina Protonatoriou at kpro@ait.gr. AIPMM 2012 37. Executive Training CoursesDates and Upcoming CoursesLocation Product Innovation Leadership -Jul 17-18, 2012 Igniting innovation and business growth (16 PDUs)AIT Course Information: [Information]Athens, Greece Application Form: [Application] For more information or to register, contact Katerina Protonatoriou at kpro@ait.gr. Product Innovation Leadership -Sep 27-28, 2012 Igniting innovation and business growth (16 PDUs)Teqcorner Course Information: [Information]McLean, VA For more information, contact Hector Del Castillo at hmdelcastillo@aipmm.com. AIPMM 2012 38. Certified Product Manager (CPM) from inception to launchDate:Jul 8-9, 2012Time:8:30 AM 5:30 PMPlace: Princess Sumaya University of Technology, Amman, JordanPrice: $930* JOD per person Course covers the role of product management and the standard product lifecycle. Teaches you to manage and launch any product at any stage of its lifecycle. This course thoroughly prepares you to take the worldwide standard CPM certification exam. Course includes the following: 16 hours of instructor-led training Course handbook Practice exam questions One year AIPMM basic membership ($125 value per person) CPM certification exam fee ($395 value per person) AIPMM 2012 39. Certified Product Marketing Manager (CPMM) from launch to retireDate: Jul 10-11, 2012Time: 8:30 AM 5:30 PMPlace:Princess Sumaya University of Technology, Amman, JordanPrice:$1,020* JOD per person Course covers the role of product marketing and the standard product lifecycle. Teaches you to launch and market any product at any stage of its lifecycle. This course thoroughly prepares you to take the worldwide standard CPMM certification exam. Price includes the following: 16 hours of instructor-led training Course handbook Practice exam questions One year AIPMM basic membership ($125 value per person) CPMM certification exam fee ($395 value per person) AIPMM 2012 40. Product Innovation Leadership - Igniting innovation and business growth (16 PDUs) Date: Jul 17-18, 2012 Time: 8:30 AM 5:00 PM Place:AIT, Athens, Greece Price:1,070 per person This course covers best practices and proven methodologies to lead innovation efforts in order for your company to gain or maintain a competitive advantage using a sustainable approach. You will learn knowledge, skills, and tools to integrate and align strategic objectives with a managed and purposeful innovation culture. This course fully prepares you to take the Certified Innovation Leader (CIL) certification exam. Price includes the following: 16 hours of instructor-led training 16 PDUs for PMI certified Project Management Professionals (PMP) Course handbook and study guide Exam review One year AIPMM premium membership ($175 value per person), Over 350 productivity templates and tools from Demand Metric for 12 months ($497 value per person) Single-user license for product management lifecycle templates, whitepapers and references from the 280 Group ($99 value per person) AIPMM 2012 41. Upcoming Product Management Talk Hakan Kilic, Product Management Expert, Leads Global Product Management Talk Discussion on Centralized vs. Decentralized Product Management [Register] Date: Monday, July 16, 2012 Follow: http://www.blogtalkradio.com/prodmgmttalk Site: http://www.prodmgmttalk.com Tweet: Follow @ProdMgmtTalk; Use #ProdMgmtTalkA discussion of what every executive should know about organizational structures in product management: how do we better align our product teams with our business and development units to drive growth? Its a tough challenge, and one that executives try to address by deciding on whether the product management team reports to an enterprise management team, or an individual General Manager/Business Unit leader. On one hand, you can drive a corporate wide strategy and optimize development investments across your entire portfolio. On the other hand, you can get deep vertical expertise to drive change that really moves the needle for a specific business. AIPMM 2012 42. Upcoming Webcast Why AIPMM Membership Boosts Your Productivity Date: Friday, July 13, 2012 Time: 12:00 PM 1:00 PM EDT [Register Here] AIPMM has partnered with Demand Metric to provide Premium Level members access to premium level productivity enhancing tools from the Demand Metric content library worth $497.00. This free webcast will detail the productivity enhancing benefits of AIPMM premium level membership. John Follett and Jerry Rackley from Demand Metric will discuss the Demand Metric arsenal of 350+ marketing tools and templates that distill best marketing practices into consultant-grade resources to speed ability to complete strategic marketing activities. Who Should Attend This discussion is for prospective and current AIPMM members who are looking for best-in-class tools to increase their productivity. Win! Stay until the end for a drawing for a free AIPMM premium membership (valued at $175.00 plus $495 premium access to Demand Metric) held for those present. AIPMM 2012 43. For More Information About AIPMM membership Certification courses in your area Certification exam requirements Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director, AIPMMConnect: linkd.in/hdelcastilloFollow: @hmdelcastilloContact: hmdelcastillo@aipmm.com AIPMM 2012 44. Useful Links Website: http://www.aipmm.com LinkedIn: http://www.linkedin.com/company/2614343 News: http://aipmm.com/news/ Articles: http://www.aipmm.com/html/newsletter/article.php Blogs: http://aipmm.com/anthropology/ Webinars: http://aipmm.com/aipmm_webinars/ Certification: http://aipmm.com/html/certification/ Product Management Framework Brochure:http://www.aipmm.com/brochures/AIPMM_PMF.pdf Global Product Management Talk http://www.prodmgmttalk.com AIPMM 2012