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Airport Health & Wellness Sponsorship Program Case Study
Blue Cross Blue Shield
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AMI keeps you engaged with current customers and in front of new onesMarketing Income represents a unique way to get involved with experiential marketing and integrated sponsorship programs within airports and other public venues.
Our innovative programs let you: Engage passengers throughout the travel experience Create smart, measurable ways for consumers to interact with your brand Improve the overall passenger experience while increasing brand awareness and building
brand loyalty Provide customized in-airport promotions to drive and increase purchasing
We develop customized, branded experiences inside 200+ of the top airports across the U.S. These programs engage, educate and entertain millions of travelers.
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Blue Cross Blue Shield & AMIHealth Fair
Situation: Blue Cross Blue Shield approached AMI for concepts to assist in fulfilling their mission to enhance the health of the people in the communities it serves, along with driving Brand Affinity. Looking for new ways to enhance consumer health, help consumers get answers to their health questions and offer wellness tips geared to the traveling population was a natural fit with AMI’s approach to experiential campaigns.
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Blue Cross Blue Shield & AMIHealth Fair
Tactics: Blue Cross Blue Shield became the exclusive sponsor of the Philadelphia Airport’s monthly Health Fairs. During the program, travelers and airport employees learned about healthy eating on the go, staying fit while traveling, and stretching for good circulation. This also provided Blue Cross Blue Shield the opportunity for 1-to-1 consumer interaction to inform of their services and to promote their IBX Healthy Steps app. In addition, AMI installed an innovative kiosk which offered health and wellness information, a virtual walking map of the airport, targeted videos, quick responses to general health topics and the ability to leave personal information for follow-up by Blue Cross Blue Shield, all with 24/7 access throughout the program.
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Blue Cross Blue Shield & AMIHealth Fair
Results: The Health Fairs and the kiosk brought together the vision of bringing wellness and fitness educational programs for consumers at Philadelphia Airport. Immediately following the first sponsored Health Fair Linda Taylor, Chief Sales and Marketing executive at Independence Blue Cross said, "So far, travelers and airport employees have been very receptive. We designed the kiosk and the health fair series so that people can get great health and wellness information in just a few minutes' time as they stop by on the way to their gate or during their work break. We are pleased to see they are doing just that and responding positively to what they see and learn.
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THANK YOU
For more information please contact:
Jeff [email protected]
Portland | Boston | New Yorkairport-marketing.com
