STRATEGIC MANAGEMENT Presented By

Abhishek Darekar

Aman Singh

Deepak Maru

Manoj Yadav

Nitesh Bhalerao

Sachin Saxena

BHARTI AIRTEL

• Bharti Airtel Limited is a leading integrated telecommunications company.

• Operates in 20 countries across Asia and Africa. • Headquartered in New Delhi.• The company ranks amongst the top 5 mobile

service providers globally in terms of subscribers.

ORGANISATIONAL STRUCTURE

BHARTI AIRTEL

• “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”

MISSION OF THE COMPANY

BHARTI AIRTEL STRATEGYMANTRA

Focus on Core Competencies and Outsource the rest!

Core Competencies

Product Innovation

VAS

Marketing and

Branding

Pricing

• Invest maximum time and effort to serve these customers

• Communicate frequently, respond promptly in case of issues

• Milk these accounts as long as they are active

• The Key is to recognize when to stop investing in the relationship

• Do not invest in these customers

• Maximize the profit on each transaction

Customer Groupings

Period of Association

Cu

sto

me

r P

rofi

tab

ility

True Friends

BarnaclesStrangers

Butterflies

• Analyze the size of potential business

• Cross sell if potential is large; else minimize investment

Source: Harvard Business Review, April 2002

– The Reinartz & Kumar Model

FOR EMPLOYEE

Guiding Metrics N ( Numerator) D ( Denominator ) Month

1 …….

Month 12

Out of internally closed positions %filled by identified successors

Total no of positions closed

by identified successor Total no. of critical positions filled internally N/D%   N/D%

% Career Plans implemented No. of people movements

as per plans captured Total no. of Successors to critical

Positions N/D%   N/D% % Development Plans

implemented Total no. of Development

Plans implemented Total no. of Successors to critical

Positions N/D%   N/D%

• Succession Plans created for all critical positions

• Succession Plan analyses the possibility of making a growth plan after matching employee strengths / skills / development needs with the Business needs and requirements

Position Current incumbent Potential SuccessorFunction Critical

PositionCurrent

IncumbentPlanned

MoveTime for the Next Move

(0-12mths/1-2/>2)

Retention Risk

Name Readiness (Ready now/1-2

yrs />2 yrs)

Talent Segmentatio

n

Retention Risk

Openness to Relocation (Yes /No)

Comments / Developmen

t Needs / Next

Assignment

                      

                    

 

                      

                      

• " Enriching lives means putting the customer at the heart of everything we do. We will meet their needs based on our deep understanding of their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought of as exciting, innovation, on their side and a truly world class company."

ACCIDENT WITH AIRTEL

Fire at Airtel data centre in Mumbai, network hit

December 28, 2011

• Millions of Airtel mobile phone customers across Mumbai and other cities in western India were unable to make calls, send text messages, use Blackberry services and enterprise data networks for several hours, triggering wild rumours about the timing of the outage as it occurred on the day Anna Hazare began his three-day fast in Mumbai on Tuesday.

• "As subscribers from other operators could not talk to Airtel subscribers, the customers started suspecting that the services of all the telecom service providers are effected, may be due to some government directive," said an official of a large telecom service provider and a competitor of Airtel.

CSR ACTIVITIES• Bharti Airtel’s response to Tsunami Disaster• Bharti Airtel during Mumbai Floods• Response to Kashmir earthquake• Airtel Ashiana for underprivileged children at

the Mohali office of Airtel

AIRTEL VS COMPETITORS

CAREER IN AIRTEL

Driven by ambition and creativity, we have established ourselves as the leader in telecommunications. Today we are a global brand with operations in 22 telecom circles in India and presence in Sri Lanka, Bangladesh and Africa.

The ‘spirit to succeed’ is sought in those aspiring to join our vibrant culture. Leadership qualities, ethics and values are the key attributes we look for while hiring in airtel. Whether you are an experienced professional or a fresher starting your career we have a place for you.

THANK YOU