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Innovation ManagementSubmitted by:
Aditi Chawla
Akshee Jain
Parul Madaan
04/08/2023
Strategy Innovation: Disney
MerchandisingDisney was a trailblazer
in merchandisingAs soon as Mickey Mouse became
popular, Disney manufacturers flooded him with ideas to cash in on the phenomenon
Disney only wanted the best products to bear Mickey’s name and image
Even though we take merchandising for granted these days, in Disney’s time these fresh innovations helped change American entertainment
DiversificationInnovation often leads to diversification
which is healthy for any business.
When World War II came and Disney lost most of his animators, his fledgling studio all but shut down.
After the war, Disney and his brother and business partner Roy strived to diversify their revenue stream with live-action films, licensing agreements, and eventually the theme parks.
Organizational Innovation: Google
Organizational Innovation
Shifting Assumptions
Discontinuous Practice
New pathways to public value
Google: OrganizationTo keep the spirit of innovation the company
was founded on, Google employees are mostly accountable to themselves.
They have the freedom to spend 70 percent of their time on current assignments, 20 percent on related projects of their choosing, and 10 percent on new projects in any area they desire.
Google executives encourage employees and managers to work directly with each other, instead of through more formal channels.
Business Innovation Model:ebaY
Product Innovation: Apple
Process Innovation: Mc Donald's
Technology Innovation: Hortonworks
HortonworksBased in California
The company focuses on the development and support of Apache Hadoop, a framework that allows for the distributed processing of large data sets across clusters of computers.
Marketing Innovation: Subway surfer
Referenceshttp://artsfwd.org/what-is-organiz
ational-innovation/
http://www.ehow.com/about_6692920_google_s-organizational-structure.html#ixzz2uGKfT39F