YEAR FOUNDED :

1999

LOCATION (HQ) :

Hangzhou, China

CEO :

Jonathan Lu

EXECUTIVE CHAIRMAN :

Jack Ma

EMPLOYEES :

*20000

2012 SALES (TRANSACTION) :

$170 BILLION

2013 REVENUES :

$5 BILLION

INTERNATIONAL PRESENCE :

More than 70 offices in China, Singapore, India, UK & US

Vision Statement

– to build the future infrastructure of commerce

Mission Statement

– make it easy to do business anytime and anywhere

Values Statement

– Customer first, Teamwork, Embrace change, Integrity, Passion, Commitment

Value Proposition

– Small business development, Innovative entrepreneurship

Operating Strategy

• Explore potential buyers

• Expand offering and category

• Enhance mobile leadership

• Assist the success of retailers on a broad basics

• Develop technology

• Step in International Business

Financial Strategy

• Revenue – $ 52.5 billion

• Operating profit - $ 25 billion

• Net profit - $ 23 billion

• Operating margin – 47.5%

• Net margin – 44.44%

• Operating Cash Flow - $ 26 million

Typically

SMEs

Ten to a few

thousand

employees

5000+

product

category in

30+ industries

Across

more than 200

countries

Companies

of all sizes

Diverse end

markets

International Marketplace

4.4+ million registered users

China Marketplace

23.2+ million registered

users

• Leading Position as the largest internet market

• Brand popularity

• Investors Trust increasing internationally

• Good relations with Local & other Governments

• Expanding network

• Increases Customer traffic and value

• Connected with own payment system (ALIPAY)

• Easy to imitate model

• Counterfeits

• Influenced by Chinese Government

• Chinese culture is not innovative enough

• Disorderly business platform

• Slow delivery time

• Government Support / Regulations

• Growing Internet penetration

• Increasing delivery efficiency

• SMEs moving away from own web shops towards online marketplaces

• Strong economic & Industrial background

• Government Regulations / Nationalization

• E-Commerce competition

• Possible M&A of other players

• Global Economic Crisis

• Growth of M-commerce

• Disruptive new Technology (e.g.: A.I.)

• Lawsuits from brand holders

https://en.wikipedia.org/wiki/Alibaba_Group

Alibaba 2015

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