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Allocation of resources to generate high value in services or designing most cost effective means for high customer satisfaction are NOT always done systematically or with quantification. But it is possible and worth doing.
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Putcha V. Narasimham Founder Proprietor
Knowledge Enabler Systems
Mobile: 91 9866071582; [email protected],
Allocating Means to Needs for High Value Addition Page No 1 of 3
Date: Nov 2001 Rev 080205 02MAY14
Allocating Means to Needs
For High Value Addition This is a Needs and Means Matrix which can be used to allocate means to needs to maximize the value of needs met at minimum cost of deployment. This is a more general form of Customer Expectation Matrix in TQM.
Needs:
Analyze and rank needs
(requirements) in decreasing
order of their priority (strength
or importance or urgency or
value when solved). Arrange
them in the rows of Needs and
Means Matrix.
Means:
These are resources (human
and other) of various
capabilities to meet one or more
of the needs identified above or features of a product or service. These
resources have effectiveness and cost of deployment.
Analyze and rank them in decreasing order of cost of deployment in the
columns going left to right in the Needs and Means Matrix.
Needs & Means Matrix
Customer Needs *
Means @
1 H
igh c
ost
2
3
4 L
ow
cost
High value
Low value
Putcha V. Narasimham Founder Proprietor
Knowledge Enabler Systems
Mobile: 91 9866071582; [email protected],
Allocating Means to Needs for High Value Addition Page No 2 of 3
Effectiveness of means to generate value
At the intersecting ‘ cell ’ of a means column and a needs row,
enter a correlation factor [or coupling coefficient] representing
how strongly the selected means serves the corresponding
need----5 for High, 3 for Medium and 1 for Low. Blank for no
correlation or coupling.
Customer Needs *
Means @
Row sum = Total Extent of meeting the needs 1
2
3
4
3
Column sum Total Effectiveness of each means to serve the needs
* In decreasing order of value to the customer / user
@ In decreasing order of cost of deployment
Maximizing Value & Minimizing Cost
The most expensive resource or feature should be versatile and
capable of meeting high value needs with high 5 or medium 3
correlation.
Putcha V. Narasimham Founder Proprietor
Knowledge Enabler Systems
Mobile: 91 9866071582; [email protected],
Allocating Means to Needs for High Value Addition Page No 3 of 3
When and What to Invent: Means of High-cost, NOT contributing
high value have to be studied closely. If possible they should be split
so that value adding part can be retained and the rest can be
eliminated. If that is NOT possible, alternatives for it should be
explored / invented.
What to eliminate: Low value adding resources and features are
safe to eliminate particularly if their cost is high.
What kind of Means: This can be applied to human or other
resources or features of products or services under design. Needs
and Means Matrix is a systematic and logical tool for high-value
adding design and deployment from early stages of project or
product / service design & development.
Context
This came up in a discussion on “Task Map:
AA: The name "Task Map" is very catchy but I found no map or matrix or diagram. I am still
at a loss to know what is the concept and principle of "Task Map".
BB: The description also has not revealed any generic approach or method that can be
applied to best deploy the talents available for the identified high-priority (value) needs.
CC: Experienced or intuitive professionals may succeed but their success cannot be
replicated when similar needs arises.
http://blogs.hbr.org/2014/02/use-a-task-map-to-improve-your-teams-performance/
