Mobile site ALO on the Go

Selected vendor: Venture Industries Online (additional WordPress installation)

Total budget: $0 (no additional costs) Time frame: 3 months

Four Core Concepts • Easily accessible program notes and pertinent event information readily available

• Smartphone and touch screen optimized design • Complement, not replace, main website

• Drive mobile sales and box office sales by phone

Promote accessibility in

email marketing

ALO on the Go No auto detect for mobile browsers. Traffic is directed specifically to mobile site where deemed appropriate. If mobile site proves more effective in delivering mobile sales, auto detect can be enabled.

Currently, mobile devices deliver nearly 20% of total traffic …

… yet they only deliver less than 10% of the revenue …

Mobile ticketing Third party ticketing integration includes a mobile specific box office site. Auto detect for mobile browsers is enabled. Question: will this mobile specific site improve conversion rates? As the site just launched, it is too early to tell at this point.

Questions? Connect with me

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