Website development Building a new website for Austin Lyric Opera

Selected vendor: Venture Industries Online Total spent: $6,500 Time frame: 3 months

Driving conversions All roads should lead to a conversion. The ticket buying process needs to

be straightforward, simple and seamless; from campaign source to order confirmation.

Data collection How do patrons get to our website? What do they do when they arrive?

We need to track the entirety of the sales funnel.

Highly customizable

A responsive website that can handle breaking news, custom landing pages and continuously revolving sales and institutional messages.

Easily manageable

Staff with little technology skills should be able to make basic website updates and embed multimedia elements.

Four core concepts

Selected vendor Venture Industries Online

Key selling points • A proprietary system on top of today's best content management solution: WordPress • Venture’s principal has thorough understanding of the performing arts and online user experiences • Making use of in-house resources, proposal is less than half the cost of agencies

Budget: $10,000

Actual: $6,500 *

Project start to launch: 3 months * $1,500 custom development; $4,000 annual license fee (includes hosting, support, updates etc.)

Website development process

In-House Resources (Client) • Planning: entirely redesigned site

architecture and navigation • Content: content migration, creation

and population; and integration with third party box office

• Design: custom graphic design template along with home page and interior page layouts.

• Development: basic custom CSS changes.

Custom Work (Venture) • Adapt client’s graphic design into

custom PHP templates. • Designed custom admin interface. • Designed custom search bar that

appears in the top, right hand corner of every page.

• Removed slider overlay for unobstructed full width image while maintaining use of standard action button.

Simple, clear navigation

Revolving sales messages

Focus on conversions

Focus on conversions

Customization and flexibility

Embed multimedia

Embed multimedia

Driving action in sidebar widgets

Event/Product landing pages Flexible content and driving sales

Landing page for email

marketing effectiveness

Purpose-built page for custom

messaging

Custom landing pages Easily manageable and customizable

Straightforward, simple and

seamless ticket buying process

Third party ticketing integration Mirror design and functionality

Questions? Connect with me

twitter.com/mcmvanbree facebook.com/dutchperspective marc@mcmvanbree.com mcmvanbree.com