ALWAYSONMESSAGE CREDENTIALS

WHO WE ARE

AlwaysOnMessage™ is an end-to-end mobile application agency specialising in the design, development, implementation and marketing of cutting-edge Smartphone applications, specifically for the iPhone, iPad, Android and BlackBerry handsets.

Our applications are carefully developed to capitalise on the unique and focused needs of each of our individual clients, creating a Smartphone application presence that will not only complement traditional business models, but etch out new revenue streams, additional audience, and supplemental brand recognition.

CAPABILITIES

PLANNING

Evaluate Brand and/or CampaignMobile TranslationConcept DevelopmentPlatform Identification

IMPLEMENTATION

Project ManagementPrototypingDesignDevelopment

DELIVERY

MarketingAudience GenerationApp Store RankingsHype & Pre-launch

IMPROVEMENT

Campaign ReportingAnalyticsRevisionsMeasurement

MANAGEMENT EXPERIENCE

Peter Swain - CEO

15 Years+ Digital Marketing Experience

Industry Advisor to Media Sandbox

Specialism: Fusing Technology with Marketing Objectives

Ian Lockett - Head of Tech

8 Years Development - C, C#, Objective C, Java

Experienced Cross Platform

Specialism: Data Interaction & Business Data Modelling

Alisdair Hicks - Project Manager

12 Years Digital / Mobile Project Management Experience

5 Years+ Working for Orange, Project Coordinator

Specialism: Localisation of Complex IT Systems

Harlan Davis - VP International

6 Years International Business Focus

4 Years Head of Output, International Media Division

Specialism: Commercialisation of Marketing Concepts

WHY MOBILE?

Opinion:“The mobility explosion will continue in 2011 with millions (yes, millions) of mobile apps. The big difference as we go into 2011 is that the number of devices - smartphones and tablets - will shift more than PC.”

“We will finally see the end of the PC-centric era, and we’ll never look back.”

Frank Gens, Chief Analyst, IDC

The Facts:

The number of Apps available for the Android Market today is 6 times that of one year ago

The App Store hit three billion downloads in early January 2010 with over 300,000 apps registered

The top 300 free apps in the US generated over 3 million downloads each day during December 2010

OUR APPROACH

ALWAYS ON MESSAGE / BEST PRACTICE - ECLIPSE

Ensure a valid business case exists to inform App strategy

Conceptualise and design with the user at the centre of the process

Launch a platform that not only allows for future change, but expects and embraces it

Integrate the app with existing channels and allow the user to spread the message

Provide the user with a branded experience that exceeds their expectations

Supply a quality product, with thought and craft applied throughout

Establish and measure success, both of the App and Always On Message

SOME OF THE COMPANY WE KEEP - BRANDS

SOME OF THE COMPANY WE KEEP - AGENCIES & PARTNERS

CASE STUDY / TECHNICOLOR (MPC)

THE CHALLENGE

Position Technicolor as a multi media entity for CES 2011Represent the Technicolor brand’s unique values and identity Translate Technicolor’s innovative approach and cutting edge background

THE SOLUTION

Create a game that elicits emotions with a user-interface that takes into account all of Technicolor’s values and builds a relationship with end-users they cannot get elsewhere

THE RESULTS

Successfully launched at CES 2011 in Las Vegas and featured by Apple as “Game of the Week”

CASE STUDY / JAMIE OLIVER’S 30 MINUTE MEALS (4 Creative)

THE CHALLENGE

Create user engagement & extend the lifetime of the brandRepurpose existing assets to create an app with minimal production costsGive the user a practical app that reinforces purpose of the show

THE SOLUTION

A light-hearted iPhone based egg-timer that helps users engage with the show, whilst using the likeness of Jamie and reinforcing the brand values.

THE RESULTS

Featured across TV, billboards & the App Store, receiving over 50,000 downloads within the first week of launch

CASE STUDY / BRUNO, UNIVERSAL PICTURES (RALPH)

THE CHALLENGE

Drive box office ticket salesPolarise opinion and further the debateZero marketing budget to launch project

THE SOLUTION

An iPhone App aimed at core market with an array of viral features launched worldwide

THE RESULTS

400,000 downloads over 3 days pushing Bruno into the top downloaded entertainment app across 20 countriesA 30% increase in online chatter with a polarised opinion

PROUD TO WORK WITH

QUEEN MARY UNIVERSITYAdvisors to QMU’s Q-Apps enterprise, giving students an opportunity to produce mobile platforms and gain a thorough understanding of mobile computing. Always On Message guest lectures and advises students in their app-related educational pursuits.

APPS WORLD GOLD PARTNEROfficial Gold Partner and speaker for the global suite of Apps World conferences. Appsworld brings together the most innovative and forward thinking professionals from all aspects of the mobile industry.

INDUSTRY ADVISOR TO MEDIA SANDBOX Peter Swain, CEO, was appointed to the Media Sandbox project in 2010 as an Industry Advisor to help the research commissions maximise mobile and utilise his contacts to provide a bridge to industry.

CAN WE HELP?

Always On Message27 Queen SquareBristolBS1 4ND

UK: 0845 838 1931INT: +44 117 3700 893

E-Mail: info@alwaysonmessage.comWeb: www.alwaysonmessage.com

Blog: www.alwaysonmessage.com/blog/Twitter: @AlwaysOnMessage