Upload
deadcough
View
266
Download
4
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Does art sell?
Does the use of art in advertising help sales?Or is it only a delusion, that makes advertising more refined, but has no effect on its effectiveness?
OBJECTIVES:- Attract attention - Drive sales- Stimulate loyalty
To italian
coffee Amato
IDEA:
In Italy they know a lot about coffeeIn Italy they know a lot about artIn Italy they know that each cup of coffee - is an art
Meet the coffe-art:the art of drawing with coffee
Ключевой элемент:
Coffee-ArtУникальная техника рисования свежим
espresso. Впервые в Беларуси, приглашенные
художники под заказ создают 10 картин в стиле сoffee-art.
Structure:PRESS CONFERENCE
THAT PRESENTS COFFEE ATR STYLE
PROMOTION THAT INVITES CUSTOMERS TO THE EXHIBITION
EXHIBITION IN CAFE «AMATO»
Press-conference:Media representatives were invited to interactive exhibition where the style itself was presented.
Tasting:Promoter-"artist" consults on the product, gives invitations to the exhibition. Near the table there is an easel with a coffe art reproduction.
Sales promo:Buy 1 Amato pack - get a set of coffee-art costers, Buy 2 Amato packs - get a branded coffee cup
Exhibition:
An open exhibition in coffee-art style: for two months an exhibition of paintings in the style of coffee art was successfully held in a coffee shop "Cafe Amato".It attracted new customers and builded loyalty of exsisting ones
Results:PRESS CONFERENCE
THAT PRESENTS COFFEE ATR STYLE
PROMOTION THAT INVITES CUSTOMERS TO THE EXHIBITION
EXHIBITION IN CAFE «AMATO»
We attracted attention
We made sales
We built loyalty
20 press + 2 TV free reviews
40% increase in a downturn period
Coffee artist received private coffee art orders