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Asian Marketing Effectiveness Presentation with Charles Wigley, Chairman of BBH Asia. [Please note: This is a low-res file because Slideshare only lets you upload 10mb for free and quite frankly, I'm not going to pay US$19 per month just so you lot can have a fancier looking preso which you'll probably ignore anyway. Ta]
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A different set of creative start points?
EAST
FEEL
ASSOCIATE
SOCIAL CUES
TONE & MANNER / STYLE
CONTEXT
SOCIAL REALITY
WEST
SAY
ARGUE
PROPOSITION
ABSTRACTION
CONCEPT
CONCEPTUAL ABSTRACTION
