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VIDEO PROJECT MANAGEMENT AMPM / SEPTEMBER 29, 2016

AMPM DC: Video Project Management Tips & Tricks

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VIDEO PROJECT MANAGEMENT

AMPM / SEPTEMBER 29, 2016

LAUREN EVERETT

WHO AM I?

AMPM / SEPTEMBER 29, 2016

VIDEO PROJECT MANAGEMENT

• Build the Foundation

• Tips & Tricks

• Be the Calm of the Storm

AMPM / SEPTEMBER 29, 2016

BUILD THE FOUNDATION

EVERY VIDEO PROJECT IS A PUZZLE,

START WITH THE CORNERS.AMPM / SEPTEMBER 29, 2016

• ALWAYS start with a detailed schedule

BUILD THE FOUNDATION

AMPM / SEPTEMBER 29, 2016

Kroger: Cheer ChallengeDescription Task Name Duration Start Finish Responsible Predecessors

1 Kick-off SOW Signed by Client and ISL 0 09/26/16 09/26/16 Client + PM2 Download Internal Team Download 1d 09/26/16 09/26/16 Team3 Kick-off Client Kick-Off 0 09/26/16 09/26/16 Team + Client 2456 Video & Photo Production7 PRE-PRODUCTION89 Concepting

10 In this phase, you should expect to receive a moodboard and overall concept/set design direction.11 Concepting Begins 3d 09/27/16 09/29/16 ACD 312 Deliverable R1 Concept Internal Review 1d 09/30/16 09/30/16 ACD + Team 1113 Presentation R1 Concept Presentation to Client 1d 10/03/16 10/03/16 ACD + PM 1214 Feedback Due R1 Concept Feedback Due from Client 1d 10/04/16 10/04/16 Client 1315 Presentation FINAL Concept Presentation to Client 1d 10/05/16 10/05/16 ACD + PM 1416 Approval FINAL Concept Approval 2d 10/06/16 10/07/16 Client 151718 Storyboarding / Challenge Plan

19 In this phase, you should expect to receive drawn out sketches of one of the videos. Additionally, you'll receivefleshed out descriptions of each of the videos and photos.

20 Storyboards / Challenge Start 3d 10/03/16 10/05/16 ACD + Designer 1221 Deliverable R1 Storyboards / Challenge Internal Review 1d 10/06/16 10/06/16 ACD + Designer + Team 2022 Presentation R1 Storyboards / Challenge Presentation to Client 2d 10/07/16 10/10/16 ACD + PM 2123 Feedback Due R1 Storyboards / Challenge Feedback Due from Client 2d 10/11/16 10/12/16 Client 2224 Presentation FINAL Storyboards / Challenge Presentation to Client 3d 10/13/16 10/17/16 ACD + PM 2325 Approval FINAL Storyboards / Challenge Approval 2d 10/18/16 10/19/16 Client 242627 Location28 In this phase, you should expect see photos of the location(s).29 Location Needs Confirmed 2d 10/03/16 10/04/16 ACD + Producer 1230 Deliverable R1 Location(s) Internal Review (online pictures only) 1d 10/05/16 10/05/16 ACD + Producer + Team 2931 Scouting R1 Location(s) Scouting 3d 10/06/16 10/10/16 ACD + Producer + Team 3032 Approval FINAL Location(s) Approval 1d 10/11/16 10/11/16 Client 3133 Secured Location(s) Booked 1d 10/12/16 10/12/16 Producer 323435 Talent

36 In this phase, you should first expect to get photographs of talent finalists. Once their general look isapproved, we will confirm their availability and request a video audition of them reading the finalized script.

37 Talent Needs Confirmed 0 10/05/16 10/05/16 ACD + Producer 1538 Deliverable R1 Talent Internal Review (pictures only) 3d 10/06/16 10/10/16 Producer + Team 3739 Deliverable R1 Talent Internal Review (pictures only) 1d 10/11/16 10/11/16 Producer + Team 3840 Presentation R1 Talent Ideas Presentation to Client (pictures only) 1d 10/12/16 10/12/16 ACD + PM 3941 Feedback Due R1 Talent Feedback Due from Client (pictures only) 2d 10/13/16 10/14/16 Client 4042 Presentation FINAL Talent Presentation to Client (video auditions) 2d 10/17/16 10/18/16 ACD + PM 4143 Approval FINAL Talent Approval 1d 10/19/16 10/19/16 Client 4244 Secured Talent Booked 1d 10/20/16 10/20/16 Producer 434546 Hair + Makeup

Page 1 of Exported on September 26, 2016 11:19:54 AM EDT

• ALWAYS clearly define all roles on the project, all tasks, and assign everything (with a due date!)

BUILD THE FOUNDATION

AMPM / SEPTEMBER 29, 2016

BUILD THE FOUNDATION

AMPM / SEPTEMBER 29, 2016

TIPS AND TRICKS

TRICKS OF THE TRADE

AMPM / SEPTEMBER 29, 2016

TIPS AND TRICKS

AMPM / SEPTEMBER 29, 2016

• Don’t ask someone to do something you don’t understand how to do yourself

TIPS AND TRICKS

AMPM / SEPTEMBER 29, 2016

• Don’t ask someone to do something you don’t understand how to do yourself • Don’t skip on pre-production planning

TIPS AND TRICKS

AMPM / SEPTEMBER 29, 2016

• Don’t ask someone to do something you don’t understand how to do yourself • Don’t skip on pre-production planning • Over communicate with your team and the client - MAKE NO ASSUMPTIONS!

TIPS AND TRICKS

AMPM / SEPTEMBER 29, 2016

• Don’t ask someone to do something you don’t understand how to do yourself • Don’t skip on pre-production planning • Over communicate with your team and the client - MAKE NO ASSUMPTIONS! • Make meetings useful for everyone there (and if it’s not useful, don’t invite them)

TIPS AND TRICKS

AMPM / SEPTEMBER 29, 2016

• Don’t ask someone to do something you don’t understand how to do yourself. • Don’t skip on pre-production planning. • Over communicate with your team and the client - MAKE NO ASSUMPTIONS! • Make meetings useful for everyone there (and if it’s not useful, don’t invite them). • Set a budget and clearly communicate that budget.

BE THE CALM OF THE STORM

WHEN SH*T HITS THE FAN, IT’S YOUR JOB TO

STAY CALM.AMPM / SEPTEMBER 29, 2016

THANK YOU!