1)AMUL MASTI DAHI.

Tag line “Yeh bhi koi puchne ki baat hain”.

PERCEPTION:

The raising demand for packed, fresh dairy products.

Every Indian must have at least once in their lives been offered Dahi-Shakkar before some important task.

ATTITUDE:

Dahi is well known for its nutritive values.

It is used to marinate veg. and non-veg. dishes.

Dahi plays a key role in the Indian diet and in preparation of delicious dishes like Dahi Wada, Dahi BatataPuri, Dahi Rice.

VALUES:

Amul Masti Dahi doesn't contain any preservatives.

Amul Masti Dahi is a quality product which gives "value for money".

It’s high on nutrition and taste.

It doesn't contain any preservatives.

2)AMUL ICE CREAM.

Tag line:“kaathi meethi zindagi ka har flavour”.

PERCEPTION:

Home-made quality.

The degree of liking.

ATTITUDE:

Delicious ice cream made from fresh milk available in a wide range of flavors and packs.

The emergence of flavor from the ice cream as it melts in the mouth i.e. fluffy, chewy.

VALUES: Made from fresh milk no added vegetable oil.

Best Ingredients: Fresh milk, superior fruits & nuts.

SUGAR FREE: Probiotic products.

3)AMUL GOLD MILK.

PERCEPTION:

It is the most hygienic liquid milk available in the market.

Pouch-packed.

Raw milk is unpasteurized.

ATTITUDE:

No need to boil.

Cut open and drink.

No powder or water added.

Easy to carry and use while traveling.

VALUES: Ideal for sweet & dessert preparation.

Creamier milk without cream layer

Creamier rich taste.

4)AMUL PANEER.

Tag line: “Amul paneer ka power”.

PERCEPTION:

In India children generally resist drinking milk thereby denying them much-needed protein which is vital for overall growth and development.

Loved by vegetarians.

ATTITUDE:

Most convenient form of paneer.

Having high fat and low moisture compared to loose paneer available in market.

Paneer having smooth, uniform texture and softness.

VALUES:

Culinary preparations.

Rich in Proteins.

5)AMUL BUTTER.

Tag line: “Amul Butter hain sabse behtar”.

PERCEPTION:

Amul’s use of humour in hoardings that serve as reminder advertisements.

Amul is synonymous with Butter in India.

ATTITUDE:

It is a must on breakfast table of almost every Indian Household.

VALUES:

Spread: On Bread, Parantha, Roti, Nans, Sandwitches.

Topping: Pav Bhaji, Dals, Soups, Salads, Dal, and Rice.

Ingredient: Biscuits, Cakes, Breads.

6)AMUL GHEE.

Tag line: “just ek chamach amul ghee”.

PERCEPTION:

1 spoon a day of Ghee keeps you fit & strong in this fast life where we need to be active & energetic always.

Ghee can be consumed for better digestion.

ATTITUDE:

Ghee is good source of energy and provides vitality to human body.

Amul Ghee is available in segments like Kirana Store, Modern Format store.

VALUES:

Spread: Parantha, Roti etc.

Ideal for Cooking, Garnishing and Making Sweets.

7) NUTRAMUL(Malted milk food).

Tag line: “yes sir nutramul”.

PERCEPTION:

Milk energy booster, better sports performance and to rectify a poor diet for all ages.

ATTITUDE:

It is a nutritious and healthy drink which provides nourishment to the body in the form of Vitamins, Proteins, Carbohydrates and Minerals.

VALUES:

It's a milk additive, which means it can be consumed by adding directly to milk.

It is easy to make and tasty to drink and is suitable for people across age groups particularly kids who require adequate nourishment for proper growth.

8) AMUL KOOL.

Tag line:“Amul cool,chill your dil”

PERCEPTION:

Amul Kool is refreshing milk.

It has position in the beverages market with the introduction of milk shake.

ATTITUDE:

It is an easy to use delicious drink that refreshes immediately.

Available in easy to use Tetrapak, Pet Bottle & Glass Bottles.

To be taken directly on move (small packs) or at home, parties, picnics.

VALUES:

The product contains Milk solids is a delicious drink rich in nutrients.

9) AMULYA(Dairy whitener).

Tag line:“Wahi coffe wahi chai pal main naya swaad jagaye amulaya”

PERCEPTION:

Everyday dairy whitener for a great tasting tea.

Free from insolubles.

Nutrients, variants and has multiple uses.

ATTITUDE:

It has the highest milk fat content among all the Dairy Whitener brands in India that makes it the creamiest dairy whitener.

It is available in attractive packaging, wide range of pack sizes and at affordable prices.

VALUES: Ideal for preparing Tea, Coffee, Sweets, Curd, Cakes and Other Milk Based Products.

10) AMUL FRESH CREAM.

Tag line: “ek do teen amul fresh fresh cream”

PERCEPTION:

Variability in uses i.e.to makes tea, ice-cream.

People of all ages can consume.

ATTITUDE:

It has been processed to give smooth, consistency and makes mouth watering preparations.

Amul fresh cream sterilized at high temperature and packed aseptically to give safe, rich cream.

Made of fresh & Pure Milk cream.

No preservative added.

VALUES: Amul Fresh cream is used to prepare fruit salad.

For making Ice-creams.

Used in tea and Coffee.