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Telefonica, a Spanish broadband and telecommunications company, is one of the largest mobile network providers in the world. What happened when the employees wanted to experiment with a new handset idea? Susana Jurado and Mario Olano, Innovation Managers at the company, have a detailed and instructive story to tell this afternoon--and in an on-stage experiment, they preview that talk from the main stage.
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Lean Product
Development in a
Very Big
Organization_
@mdomata
@sjapru
Accelerating
innovation
cycles
Do more with less:
45% more projects
while in average
reducing a 48% the
medium budget
1. Start small aim high
2. Iterate fast
3. Market validation
4. Fail fast, fail cheap
5. Multidisciplinary teams
6. Open Innovation
7. The art of killing
1. Training
2. Internal mentors
3. External mentors
Dealing with
corporate politics and
processes. Get
Upstairs in the
Building
Finding intrapreneurs.
Entrepreneurs and
intrapreneurs are not
the same kind of
people
What branding
to use for
experiments
and tests?
Experimenting in B2B
environments, when
you are addressing
account managers
business customers
Measuring innovation
success: common
analytical methods can
destroy innovation
Competing with
core business
products in the go
to market race
The unexpected:
the problem’s
problem, finding
the pain
Getting out of
building to
have face to
face
conversations
Early market
tests, validating
every step with
customers and
pivoting
Working with
limited
resources,
bootstrapping
and fast
iterations
Fostering intrapreneurship
Thank you!!!
@mdomata [email protected]
@sjapru [email protected]
More info in our “Lean
elephants” paper at www.tid.es