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Brilliant Failures by Rens de Jong INNOVATION ENTREPENEURSHIP RISKS BRAINSTORMING CREATIVITY ANOTHER PERSPECTIVE BRILLIANT CHOICES MAKING YOUR MARK LEADERSHIP DARE TO THINK DIFFERENT CHANGE MISSED OPPORTUNITIES COSTUMER FOCUS TECHNOLOGY CRAZY ONES zondag 27 mei 12

An ode to failure, how to see things differently?

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Daily, we discard thousands of powerful idea's. Why? Because we consider them worthless. But if look at it from another perspective, you will see that these idea's have enormous potential. That is what I call brilliant failures. For example Viagra, Post-its and the pacemaker were discovered in such a way. But you can do this to! How? Watch it!Why do we think in patterns, and why doesn’t that always help us? This presentation is about Best practices and brilliant failures in business. Author: Dutch Radio talkshow host Rens de Jong

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Page 1: An ode to failure, how to see things differently?

Brilliant����������� ������������������  Failuresby����������� ������������������  Rens����������� ������������������  de����������� ������������������  Jong

INNOVATION����������� ������������������  ENTREPENEURSHIP����������� ������������������  RISKS����������� ������������������  ����������� ������������������  

BRAINSTORMING����������� ������������������  CREATIVITY����������� ������������������  ANOTHER����������� ������������������  PERSPECTIVE����������� ������������������  ����������� ������������������  ����������� ������������������  BRILLIANT����������� ������������������  CHOICES����������� ������������������  MAKING����������� ������������������  YOUR����������� ������������������  MARK����������� ������������������  

LEADERSHIPDARE����������� ������������������  TO����������� ������������������  THINK����������� ������������������  DIFFERENTCHANGE����������� ������������������  MISSED����������� ������������������  OPPORTUNITIES����������� ������������������  COSTUMER����������� ������������������  FOCUS����������� ������������������  TECHNOLOGY

CRAZY����������� ������������������  ONES����������� ������������������  

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Page 2: An ode to failure, how to see things differently?

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Page 3: An ode to failure, how to see things differently?

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Page 4: An ode to failure, how to see things differently?

Brilliant����������� ������������������  Failuresby����������� ������������������  Rens����������� ������������������  de����������� ������������������  Jong

INNOVATION����������� ������������������  ENTREPENEURSHIP����������� ������������������  RISKS����������� ������������������  ����������� ������������������  

BRAINSTORMING����������� ������������������  CREATIVITY����������� ������������������  ANOTHER����������� ������������������  PERSPECTIVE����������� ������������������  ����������� ������������������  ����������� ������������������  BRILLIANT����������� ������������������  CHOICES����������� ������������������  MAKING����������� ������������������  YOUR����������� ������������������  MARK����������� ������������������  

LEADERSHIPDARE����������� ������������������  TO����������� ������������������  THINK����������� ������������������  DIFFERENTCHANGE����������� ������������������  MISSED����������� ������������������  OPPORTUNITIES����������� ������������������  COSTUMER����������� ������������������  FOCUS����������� ������������������  TECHNOLOGY

CRAZY����������� ������������������  ONES����������� ������������������  

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Page 5: An ode to failure, how to see things differently?

WHAT DO WE FEEL WHEN WE

FAIL?

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IT’s TIME FOR THE

BRILLIANT FAILURE

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“The way to succes is to double your failure rate”Thomas Watson, IBM

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“I have not failed once. I’ve just found 10.000 ways that didn’t work.”Thomas Edison

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“Failure is only the opportunity to begin more intelligently”Henry Ford

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AN

ODE TO

PEOPLE WHO SEE THINGS

DIFFERENTLY

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IDEA KILLERS...REASONS WHY CREATIVITY AND INNOVATION DON’T FLY IN YOUR ORGANISATION

Yes, but... It already exists! Our customers won’t like that!

WE DON’T HAVE TIME... NO! It’s not possible... It’s too expensive! Let’s be realistic... That’s not logical... We need to do more research... THERE’S NO BUDGET... I’m not creative... We don’t want to make mistakes... The management won’t agree... GET REAL...

It’s not my responsibility... It’s too difficult to master... T H AT ’ S T O O B I G A C H A N G E . . . The market is not ready yet... Let’s keep it under consideration... It is just like… The older generation will not use it... W E A R E T O O S M A L L F O R T H A T . . . It might work in other places but not here... SINCE WHEN ARE YOU THE EXPERT?... That’s for the future... There are no staff members available... IT IS NOT SUITABLE FOR OUR CLIENTS...

www.ideakillers.net

www.newshoestoday.com

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IDEA KILLERS...REASONS WHY CREATIVITY AND INNOVATION DON’T FLY IN YOUR ORGANISATION

Yes, but... It already exists! Our customers won’t like that!

WE DON’T HAVE TIME... NO! It’s not possible... It’s too expensive! Let’s be realistic... That’s not logical... We need to do more research... THERE’S NO BUDGET... I’m not creative... We don’t want to make mistakes... The management won’t agree... GET REAL...

It’s not my responsibility... It’s too difficult to master... T H AT ’ S T O O B I G A C H A N G E . . . The market is not ready yet... Let’s keep it under consideration... It is just like… The older generation will not use it... W E A R E T O O S M A L L F O R T H A T . . . It might work in other places but not here... SINCE WHEN ARE YOU THE EXPERT?... That’s for the future... There are no staff members available... IT IS NOT SUITABLE FOR OUR CLIENTS...

www.ideakillers.net

www.newshoestoday.com

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AN

EXPERIMENT...

CAN

YOU SEE THINGS

DIFFERENTLY?zondag 27 mei 12

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ASSIGNMENT:

DRAW WITHIN 10 SECONDS.....

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ASSIGNMENT:

DRAW WITHIN 10 SECONDS.....

A

DOGzondag 27 mei 12

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EXAMPLES OF

BRILLIANTFAILURES

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CHAMPAGNE17th century monk Dom Perignon tried growing grapes that needed two seasons to ferment. The wine’s

carbon dioxide bubbles horrified him, until he was later toasted

for his efforts.

LSDSwiss scientist Albert Hoffman forgot to wear gloves in the lab and the chemical he absorbed sent him on the world’s first “acid trip”.

SUPER GLUE Dr Harry Coover was trying to isolate a clear plastic when he exposed it to moisture, which caused it to bond firmly together.

ARTIFICIAL SWEETENERA scientist working on an anti-fever medication put his cigarette down in the powder, and discovered the sweet taste of cyclamate.

TEFLONMaking the mistake of using an iron container, Roy Plunkett caused a chemical reaction that created Teflon in 1938.

PENICILLINAlexander Fleming left a culture out while he went on a holiday. It became contaminated by a fungus, which stopped the bacteria.

He had discovered the first antibiotic, penicillin.

fc f

fc f

n

Artist: Brummbaer

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Page 33: An ode to failure, how to see things differently?

CHAMPAGNE17th century monk Dom Perignon tried growing grapes that needed two seasons to ferment. The wine’s

carbon dioxide bubbles horrified him, until he was later toasted

for his efforts.

LSDSwiss scientist Albert Hoffman forgot to wear gloves in the lab and the chemical he absorbed sent him on the world’s first “acid trip”.

Dr Harry Coover was trying to isolate a clear plastic when he exposed it to moisture, which caused it to bond firmly together.

taste of cyclamate.

TEFLONMaking the mistake of using an iron container, Roy Plunkett caused a chemical reaction that created Teflon in 1938.

THE PACEMAKER Wilson Greatbatch was working on a gadget that recorded irregular heartbeats when he mistakenly inserted the wrong resistor. It lead to world’s first pacemaker.

VULCANIZED RUBBERWhen Charles Goodyear spilled India rubber and sulphur on a hot stove in 1843, he discovered flexible rubber.

PENICILLINAlexander Fleming left a culture out while he went on a holiday. It became contaminated by a fungus, which stopped the bacteria.

He had discovered the first antibiotic, penicillin.

fc f

fc f

n

THE MICROWAVEIn 1945, Percy Spencer stood too

close to a magnetron that produced microwave radio signals for radar, and

noticed that the chocolate bar in his pocket had melted.

DRY CLEANINGClumsy Baptiste Jolly of Paris spilled camphene onto his wife’s dress. Instead of ruining it, the dress was cleaned.

Artist: Brummbaer

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BEPERK UW WOORDENSCHAT!

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BEPERK UW WOORDENSCHAT!

YES BUT YES AND

FAILURE EXPERIMENT

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BEPERK UW WOORDENSCHAT!

YES BUT YES AND

FAILURE EXPERIMENT

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‘YES BUT’COMPANIES

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‘YES BUT’COMPANIES

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HERE IT

ALMOST WENT

WRONG!

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HERE IT

ALMOST WENT

WRONG!

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HERE IT

ALMOST WENT

WRONG!

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HERE IT

ALMOST WENT

WRONG!

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AUTOMATIC PILOT READING

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Vlgones een oznrdeeok op een Eglnese uvinrietsiet mkaathet neit uit in wlkee vloogdre de ltteers in een wrood saatn,het einge wat blegnaijrk isis dat de eretse en de ltaatse ltteer op de jiutsepatals saatn. Dit kmotodmat we neit ekle ltteer op zcih lzeen maar het wrood als gheeel.

AUTOMATIC PILOT READING

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DARE TO

THINKDIFFERENT

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HYPE OR

GAMECHANGER?

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HYPE OR

GAMECHANGER?

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HYPE OR

GAMECHANGER?

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DARE TO

THINKDIFFERENT

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DARE TO

THINKDIFFERENT

DO YOU

?

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DO YOU

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DO YOU

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DO YOU

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“I make more mistakes than anyone else I know, and sooner or later, I patent most of them.”Thomas Edison

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TO ACCOMPLISH

GREAT RESULTS,

SOMETIMES IT IS ENOUGH TO

CHANGELITTLE

THINGS

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Boekingen en meer op: www.rensdejong.nl

THANK YOU FOR

LISTENING

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