ANALYSIS PROPOSAL – HOSTESS BRANDS INCORPORATED

Presented By: Joseph VaflorMichael Mulinix

Public traded company First headquartered in Kansas City, Missouri Moved its headquarters to Irvine, Texas Hostess brands, Twinkies, Wonder Bread, and various

cakes. Started as a family owned business.

Organization History

Declining revenue Debt Pension and Employee Benefits Unions ignorance in shifting market. Consumers desiring healthier alternatives. Negotiation break downs (impasse)

Preliminary Problem

Unable to cover expenditures

Unions not willing to negotiate

Worker pay and benefits

Strikes

Declining revenue

Analysis of Failure

Continued

Lay-offs

Bankruptcy

Courts

Communication failures

Analysis of Failure

Avoid us verse them Win – Win Integrative Negotiation Collaboration Focus on commonalties rather than differences. Attempt to address needs and interests, not positions. Commit to meeting the needs of all involved parties. Exchange information and ideas. Invent options for mutual gain.

Recommendation

Continued:

Four steps • Identify and define the problem.• Understand the problem and bring out the needs and

interest.• Generate alternative solutions to problems.• Evaluate those problems and select among them.

Recommendation

Continued:

Communication:

Find the right time and place to communicate, remove any distraction, be organized on what is be said, be clear, stay on topic, and listen to whom you are communicating.

Recommendation

Affective Communication

1. Listening2. Processing3. Organizing4. Responding

Recommendation

Win – Win

Conclusion

Hostess Brands to Wind Down Company After BCTGM Union Strike Cripples Operations. (2012, November 16). Retrieved July 20, 2013, from WebCite Website: http://www.webcitation.org

Choi, C., & Murphy, T. (2012, November 16). Hostess Brands Liquidation: Twinkie-Maker Seeks Court Permission To Liquidate. Retrieved July 20, 2013, from Huff Post Buisness Website: http://www.huffingtonpost.com

Gebb, A. (2012, July 4). Thirteen jobs at risk at Yuba City Hostess Outlet. Retrieved July 19, 2013, from Appealdemocrat.com Website: http://www.appeal-democrat.com

Greehouse, S., & Merced, M. J. (2012, November 19). At Judge's Urging, Hostess and Union Agree to Mediation. Retrieved August 10, 2013, from Deal Book: The New York Times: Http://dealbook.nytimes.com

Koshman, J. (2012, March 9). Hostess CEO resigns, fueling speculation of baker's liquidation . Retrieved July 19, 2013, from New Yost Post Website: http://www.nypost.com

Tschida, T. J. (2006, March 9). Unions and Management: A Blissful Marriage? Retrieved August 10, 2013, from Gallup Business Journal Website: http://businesjournal.gallup.com

Kim, J. T. (2012, Nov 21). www.abcnews.go.com. Retrieved July 23, 2013, from Money: http://abcnews.go.com/Business/hostess-bankruptcy-judge-moves-

forward-liquidation-process/story?id=17775866 Kelly, M. (2016, Nov 16). Workers and management cause demise of Hostess. Retrieved Aug 19, 2013, from www.globalpost.com:

http://www.globalpost.com/dispatch/news/business/companies/121116/hostess-bankruptcy-twinkies Lewicki, R. J. (20120). Negotiation w/Casebook, 6th Edition. In Negotiation w/Casebook, 6th Edition.

MCgraw-Hill Learning Solution.   

References