Ancillary forms & conventions

L/O: to know the forms & conventions and whether real products

use/develop/challenge (gather evidence for evaluation question 1)

Evaluation question #1

• In what ways does your media product use, develop or challenge forms and conventions or real media products.

• FORMS = ?How a product is formed/made/constructed.HOW

• CONVENTIONS = ?Familiar and recognizable elements in a product that an audience expect.WHAT , WHY , WHO , WHERE , WHEN

• *forms are often conventions, we just have to try to separate them!

DPS ConventionsFORMS CONVENTIONS

? ?

DPS & Advert Examples: Do they use/develop/challenge the forms and conventions?

DPS ConventionsFORMS CONVENTIONS

Digitally constructed(2 side by side double pages to make landscape

Sizes = Margins = .25

Graphic & Image Bleeds

Enigmatic Visual Hierarchy Primary Image

Image(s) represents article Direct address or Diegetic (in image)

Captivating Photography styleSecondary Image give secondary info

HeadlineStand firstBody Text

Drop capitalPull Quote

Folio’s Colour schemes

By Line & captions

Student design…..USE (primary image)-1 page photographysuperb photography skills, excellent MES, bleed of main imageEBI – fill light

DEVELOP (headline)-is very short-box standard placement but lovely font choice & spacing

USE (body text)-standard font size and serif text, line spacing make good readability

USE-drop cap-standard-but tooBig(fightswith title)

USE (body text)standard 2 column grid -too much spacing between paragraphs

USE (pull quote)-bolder, bigger, square margin to stand out from body text and keep clear

USE (standfirst)-smaller than title, larger than body text, standard placement under headlineEBI – too much line spacing and fighting with pull quote

DEVELOP (folio)-just page #21, no brand from magazine

DEVELOP(graphic)-soft, femininegraphic as background-createsgoodmovementin layout

6-7/10

Print Ad ConventionsFORMS CONVENTIONS

? ?

Channel 4 stuff……

More channel 4 stuff….• http://www.channel4.com/about_c4/styleguide/downloads/C4StyleGuide1.1.pdf

• http://www.slideshare.net/rellewis11/print-advertisement-6332287

Print Ad ConventionsFORMS CONVENTIONS

Digitally constructedPortrait or Landscape

Sizes = ¼ page, 1/8 page Graphic & Image Bleeds

Attention grabbingEnigmatic

Visual hierarchy Image represents programmeImage reveals main characters

One central main imageCaptivating Photography style

Composition often using rule of thirdsDirect address or Diegetic (in image)

Channel logoSlogan

GraphicsColour schemes

Limited use of wordsProgram NameScheduling Info

Sometimes hashtag or website

Use, develop or challenge?

Student work!