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Andy Woods - Adnams' Approach

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Page 1: Andy Woods - Adnams' Approach
Page 2: Andy Woods - Adnams' Approach

Today I’ll be talking about...

The Adnams model A little background -

not the whole 142 years

Something about why

we had to change

Bringing things to life The external world It seems to work for us

Page 3: Andy Woods - Adnams' Approach

The Adnams model

A synthesis of four fields What makes

us different Values

Leadership

Brand

Stakeholders

Page 4: Andy Woods - Adnams' Approach

A little background

Based Southwold,

Suffolk Formed 1872

C400 employees Turnover c£56m

Brewer, Distiller

and retailer

Re-invented

1999/2000

A regional brand

with national and

international reach

Values based

Business model

Page 5: Andy Woods - Adnams' Approach

Why we had to change

INTERNAL ENVIRONMENT – PRE 2000

Top Down

Hierarchical

Functional barons

Concerned with management, doing

things right

Lack of confidence

Stagnation, shareholder value being

destroyed

INTERNAL ENVIRONMENT – POST 2000

Meritocracy

Embedded Values

Concerned with leadership, doing the

right things

Market orientation

Team working

Stakeholder value being delivered

Page 6: Andy Woods - Adnams' Approach

Our approach

Page 7: Andy Woods - Adnams' Approach

Our approach… Values

‘Managers are always on stage’

We walk the walk – Leadership behaviours valued and rewarded;

Honesty, promise keeping, ability to inspire, integrity, fairness, respect

for the individual and managerial competence

Links made between business decisions and values

Not a rejection of shareholder value but an

interpretation of a long term value creation

Page 8: Andy Woods - Adnams' Approach

Our approach … Leadership

Behaviours we look for

Trust Commitment Building self esteem in others Creating a vision

Definitions we use

Leaders lead from

their values and

beliefs

Getting ordinary

people to do

extraordinary things

Page 9: Andy Woods - Adnams' Approach

Our approach … Stakeholders

Transparency

Dialogue

Recognise we

Need to create

Value for all

Openness

Wide

definition

Page 10: Andy Woods - Adnams' Approach

Our approach… Employee Brand

Always evolving

Integrity in all we do

Refreshingly responsible

Pride and passion

Sparkling individuality

Page 11: Andy Woods - Adnams' Approach

Bringing things to life

Page 12: Andy Woods - Adnams' Approach

Bringing things to life … Values

Page 13: Andy Woods - Adnams' Approach

Bringing things to life...Ethics and Alcohol

Page 14: Andy Woods - Adnams' Approach

Bringing things to life …Leadership

Page 15: Andy Woods - Adnams' Approach

Bringing things to life …

Employee Brand

Page 16: Andy Woods - Adnams' Approach

And finally

Page 17: Andy Woods - Adnams' Approach

Reasons to be cheerful…Broad consumer trends

Health and

Well Being

Indulgence

/ pleasure

Convenience

/ Practicality

Ethical

Redefined for

Adnams as Quality of

life, relaxation,

social, convivial,

quality: A good, clean

and fair business

Page 18: Andy Woods - Adnams' Approach

21st century operating issues External environment

Core market in decline – switch from on to off-trade

Simultaneous consolidation and fragmentation

Legislative environment and social change

Cost pressures

Future for Regional Brewers bleak

Page 19: Andy Woods - Adnams' Approach

How are we doing?

Beer sales continue to outperform the market

Sustained business results and dividend payments – but times are tough

Sustained investment in infrastructure and brand

Pubs, Hotels and Shops performing. Distillery off to a good start

Quietly confident about the future

Page 20: Andy Woods - Adnams' Approach

Staff Opinion Survey Results

Employee Brand

92% believe that Adnams enhances the quality of local life

91% feel proud or very proud to work for us

83% feel motivated or extremely motivated

94% feel clear about what is expected of them

78% feel they are encouraged to have new ideas