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ANGRY BIRDS OF DIGITAL MEDIA
Game on !!!
RED BIRDS
Red Birds are your REGULAR BANNER IMPRESSIONS.
Plain and Basic
You throw them on regular and obvious portals, have basic design complementing your print/TV campaign, sticking to design guidelines.
Delivers you Regular CTRs
Nothing Exciting or of Great value here!
BIG RED BIRDS
BIG RED BIRDS are your Targeted Campaigns based upon the site Genre
You got it wrong!
The guy checking his mails on popular client is the same guy who also consumes NEWS, likes sports, does online shopping, likes music uses messenger etc. There is a huge overlap here.
So essentially you are still a RED BIRD only FATTER paying premium for useless targeting that’s not going to work anyways and you’re doing it slowly so learning only happens much later.
BLUE BIRDS
Blue Birds are your CPC Campaigns
You try to nail it by being all over the place at once.
Your visibility is free you assume thanks to thriving networks which offer a one stop solution to give you reach, frequency and results.
The truth is however that here ‘Sometimes you do hit but Mostly not!’
BOOMERANG BIRDS
BOOMERANG BIRDS are your CPL Campaigns
You are not even sure that how you are going to handle it.
Some businesses don’t even need leads but collect them anyways as a measurement to gauge the success of their online campaigns.
Here at certain point you just close your eyes, take a certain direction and just hope for the best
YELLOW BIRDS
YELLOW BIRD is your well researched & executed Campaign with Google
Still the best bet.
You start slow and justwhen the moment is right you pick up the pace.
Certain Hit. Total WIN!
BLACK BIRDS
BLACK BIRD is like a Good Social Media Strategy
A well thought and executed Social Media Strategy is a dream come true.
Like a Black Bird a good social media strategy has a promising start and ends with an Earth shattering explosion delivering results beyond expectations.
Engagement, Loyalty, Conversations, Results!
WHITE BIRDS
WHITE BIRD is your offline media Agency with limited Digital Advertising Resources
Clumsy, Frightened and Uncertain.
They just like White Birds deliver a untimely, uncoordinated ‘POP’ with a complete failure to hit the target then blame the media itself.
Heavy weight doesn’t let them go far.
MIGHTY EAGLEMIGHTY EAGLE is your Specialized Online Media Agency
Some enjoy the experience but mostly you will be disgusted by the thought of having to pay for it.
They are going to offer you the same portals, same creative ideas, same media plans all over again but with much higher intensity.
You end up paying to create a distance between your brand needs and available solutions by getting a regular media plans and larger strategy presentations.
