Ann TaylorJessica Miranda

About Ann Taylor ANN’s heritage dates back to 1954,

when founder Richard Liebeskind opened his first store called Ann Taylor.

By 1983, Ann Taylor had grown from a regional brand to a national brand with 47 stores across the United States

Target Market

Ann Taylor -The core brand, Ann Taylor primarily

targets fashion conscious, professional women aged 25-55

Ann Taylor LOFT 18-25 Clothing is edgy, trendy, and less

expensive.

Current Marketing Strategies Catalog Magazine Ad. Email Online Store Social Media

Twitter Facebook Blog

S.W.O.T (Current)

Strength•Brand reputation•Solid Traditional Retailers

•Great value in LOFT

• In house design team

Weakness• Restructuri

ng webpage

• Increase in sales via Internet

• Very large target market

Opportunit• Increased sales and revenue

• increased traffic•Stregthen brand loyalty(Repeat Customer)

Threats•Competitor's updated ecommerce stragties

•Social media- savvy competitoin

Holes In Marketing Strategy Two Target Market -Brand Loyalty Online navigation -Clutter Blog -Layout not user friendly -Clutter -No consumer interaction

Implementation Plan Tweak current platforms Online navigation:

Tweak webpage layoutBlog-Redesign Current layout-Social Media Team (Blog Writer)

S.W.O.T (after)

Strength•Engaging Consumer• Soildiffy the Brand• Impoved Navgation on

site•Decrease shopping cart

abondement

Weakness•Take away from Online

store

Oppurtunites• Increased sales and

revenue• increased traffic• Stregthen brand

loyalty(Repeat Customer)

Threats•Companies imitate

social media stragties