1. Journal Paper

Juan L. Nicolau, the effect of winning the 2010 FIFA World Cup on the tourism market value: the

Spanish case, Volume 40, Issue 5, October 2012, Pages 503–510

In this article the author described about the Soccer culture in Spain and also illustrated about the

Soccer culture in nearby areas but mostly focused on the Spain soccer culture and how does the

traditional tourism affects it. The traditional culture is definitely changing because of the soccer love

in Spain the local tourism because of this soccer love increased a lot as in terms of development and

in revenue too. The local tourism got increase by many folds because of the soccer love and soccer

culture there. The author explains that in nearby areas there is also craze and culture about the

Soccer and the emotions of the fans in the 2010 world cup changed a lot. The last 2010 world

affected the culture and emotions in Spain and traditional tourism too. This also changed the tourism

in the Country as well because the tourism especially in traditional areas where tourism was one of

the main sources of income got affected greatly in Spain. As Spain was the champion in 2010 world

cup so it changed the fan emotions and the culture in the country and also its tourism. The main aim

of the author is to analyse the effect of 2010 world cup on the culture of Spain and tourism.

2. News

Spaniards see dollar signs on the World Cup, By Samuel Bovard-The Washington Times Tuesday,

July 20, 2010 <http://www.washingtontimes.com/news/2010/jul/20/spain-hopes-cash-soccer-

world-cup-victory/>

In this news the writer explains that why the Soccer is so famous in Spain and what is its effect on

the people and the traditional tourism. The writer mentioned in the news that the marketing

strategy of the Soccer will help to increase the tourist in the country and mainly in the traditional

way and in the rural areas. The soccer love and its craze have increased the awareness towards the

soccer and it leads to the tourism marketing and positive effect on it. Adam explained in this article

that the soccer got sponsorship from the tourism industry that shows that how the culture of Spain

is and how the travel industry or tourism is beneficial by that. The most important thing the writer

explained that the soccer is not a game for them but it is a life for them. Soccer has great influence

on the people and their mind. The writer described the main importance of the soccer game and it

effectiveness to the tourism industry as most of the revenue of the country comes from the tourism

and because of the soccer love. In the last the writer described that the soccer is very important for

the tourism industry there.

Book

3. Soccer World: Spain: Explore the World through Soccer by Ethan Zohn and David

Rosenberg, Publisher: Nomad Press (April 1, 2011)

Soccer in Spain is like a backbone for the people. Spain won the 2010 FIFA world cup and became

the champion of the world. In this book the author explains about the success of the Spain in FIFA

and its big impacts on the people and on the country too. This didn’t only affect the culture of the

country but also the tourism industry. It can be said that mostly the popular sports in Spain in soccer

and it makes the great impact. Real Madrid has its different impacts on the people and as soccer

culture there. This tradition also affected the tourism industry there. After becoming the world

champion the soccer culture got changed a lot and impacted the tourism industry a lot. It would

have been a different thing for the country as new energy and source of income. The each chapter of

the book describes about the learning of each sector of the soccer game and its impact on culture.

The way of introducing the soccer game and its impact on the culture and to the tourism has been

nicely represented for the youngsters.

4. Article from Website

Spain hopes soccer win translates to spike in tourism, 2010 By Laura Bly

< http://travel.usatoday.com/destinations/dispatches/post/2010/07/spain-hopes-soccer-win-

translates-to-spike-in-tourism-/99772/1>

In this article the author describes about the spike in tourism industry after the winning in the FIFA

world cup by Spain. In Spain the culture of the soccer got changed and it affected the travel industry

too. As written by the writer travel promoters are hoping an afterglow of positive publicity will

translate to a much-needed spike in bookings. The writer explains and shows that how the travel

industry is going to change after the winning of the FIFA world cup 2010 by the Spain. The

unemployment rate will also decrease because of the increase in possibilities in the travel sector

because of the winning of the team in 2010. Madrid really made the good things for Spain in terms

of culture effect and finally in terms of tourism effect. Looks like they're trying: The home page of

the Spanish tourist office already boasts a full-frame photo of the winners on the field in

Johannesburg, with "Visit Spain" banners festooned across the edges of the stadium. By this writer

signifies that the trend of the traditional tourism and traditional culture totally changed. So finally,

the writer of this article imagined the new situation of the tourism that will take place.