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The Idea of being advertising people is more than about campaign making. It should be beyond the daily job. Ideally, we are creating popular culture.
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The Anthropologist& Advertising People
Novi Kresna Murti
Communication Dept. Universitas Indonesia
• Living as observer. Living as Anthropologist. Creating Popular Culture.
• • It’s not just an advertisement. Not just a
communication campaign. It’s the creativity of creating popular culture.
Popular Culture Era
Dialogue and Communities Era
Spread The Ideas &
Creative Collaboration
Content : Understanding Self & Others
• It’s about people. It’s about them. Brings out something inside them.
• The Fearness. Insecurity. Daily Problem. Family issue. Working Place issue. Relationship issue.
Politic Issue. Economic issue. The environtment Issue. The Daily Newspaper Issue. The unfinished
business. The Happiness. The Celebration. The cultural moment. The Inspiration. Pyschological
problem. The memories. The needs….etc anything that we deal with perception…
Channel : Creative Collaboration
• Touch points. What people live with. Communicate with.
Music Books Movie
Context : the underline
• Bring it along with the issue. Feel the same problem.
They said: execute inside the Box.
Twist the Idea.Inspire and involve People.
Change the perception.
Haru2010 Interactive Campaign
Yes, Virginia
Let’s to be storyteller.Campaignmaker.
Making Creative Collaboration.