FINAL PROJECT REPORT

PRESENTATION OF BUSINESS ON

“ANWAR KHAWAJA INDUSTRIES”

Presented By:

Group name: Mirando

Group members:

Faiza Khalid (3604), Remsha Sarfraz (3605), Tuba Zahid

(3611), Bushra Ahmed(3622)

Introduction:•Anwar Khawaja Industries (Pvt.) Ltd. Was incorporated in Pakistan

on March 21, 1964 under the Companies Act 1913 (now Companies

Ordinance, 1984).

•The company’s quality system is certified by DET NORSKE

VERITAS (DNV) Netherlands in conformance with ISO 9000

quality standard since 1999.

•The company is certified by Fairtrade Labeling Organization (FLO)

since 2004 for its social compliance standards.

•Anwar Khawaja Industries (Private) Limited has established a

modern unit for sports wears and various textile garments, of which

the entire production is exported.

•The company is in the business of manufacture and export of sports

goods especially, footballs. Handballs and volleyballs.

•The company’s name was included in the Guinness Book

of World Records for the manufacture of the world’s largest

football. This football was displayed at the opening

ceremony of the Football World Cup 1994.

•The company has also entered into the field of computer

software development and its related activities under the

name and style of AK InfoTech (Private) Limited.

•The company is producing balls exclusively for Select

Sports, Denmark and at the same time whatever Select is

marketing is produced by Anwar Khawaja Industries.

•The company is supplying more than 2.5 million balls

annually to Select Sports and its customer’s world wide

including Europe and America and has the capacity to

produce 10,000 balls per day.

Vision:

we continuously strive to maintain a sustainable

relationship with all over the globe by establishing

and maintaining a strong production and marketing

network with a team of adroit, enchanting, and

skillful craftsman and experienced professionals.

We aim at the best of our customer’s satisfaction.

We also aim at a sustainable growth to ensure our

company’s prosperous future and healthy returns to

all our stakeholders.

Mission:

To Endeavour consistently to be a dynamic,

profitable and growth oriented company.

To seek a high standard of performance and to

strive for a long-term leadership position

To be an exemplary corporate citizen

maintaining high moral standards and fulfilling its

social responsibilities.

To create further opportunities for employees at

all levels so that they become a real team of

dedicated workers and professionals.

Product line:

Hockey sticks, Soccer Balls, Cricket bats, cricket balls,

Handballs, Rubber Bladders, Sports Wears and Sports

Protective Equipments, Leg guards, Chest Guards,

Arm Guards and Gloves for Hockey and Cricket to cope

complete range of sports wears which includes shorts, shirts,

skirts, trousers and jackets in knitted and woven fabrics

Target market:

Eastern Europe;

Southeast Asia; Mid East;

Eastern Asia; Western

Europe; Central America;

Northern Europe

Chairman

Chief Executive

Officer

Directors

CFO Production Manager GM

Supervisors

Employees

Organizational

Chart:

Departments and their functions:There are three main departments in the organization as follows:

Finance department

Production Department

Human Resource department

Finance Department:

Run by CFO(M. Imran Ashraf)

Auditing of books of accounts

Dealing of accounts

Salaries, Increments & Bonuses are decided and

paid

Planning about any new projects

Import and export are organized

Production Department:Run by Production Manager M. Imran Zaheer

Production schedule is made

Raw material is turned into finished goods

Quality of goods is described and maintained

Ensuring quality is achieved at the end in each item

produced.

Production Department is further divided into other

departments:

Hockey Production department

Cricket ball production Department

Football production department

Other sports accessories department

Production Process Of Hockey:

Wood is shaped in

hockey

lamination

Molding

Sanding

Painting

Lacquer

Finishing

Human Resources Department:The Human Resource Department deals with management

of people within the organization. The Hr department of Grays is run

by General Manager Ch. Arshad.

Responsibilities:

Recruitment and selection:

Finding:

Requirements are identified for the post

Merit is defined for the required job

Add is given in the news paper or on internet

Selection:

All the applications of applicants are reviewed

applicants are interviewed

Then finalized for the job

Applicants are provided permanent job

Orientation, Training and Evaluation:

Training is given on the willingness of employee

On-the-job training is conducted for 3 months on the arrival of

new employee

Performance Appraisals:

Feedback of every employee is evaluated at the end of each

month

Employee’s attitude, performance, attendence and skills(if

increased) is judged and then Promoted or demoted accordingly

Compensation:

Most of the employees pays are salary based

Some works on Contract bases

Wages are paid in case of overtime work

Employees Benefits:Health insurance

Hospitality

Old age benefits

Lunch

Safe conditions to work

Studies expenses of employee’s children is paid

Transport facility to the employees who comes for far areas

PEST Analysis:

Political:

It is a registered Organization

Taxes are deducted by the bank from their balance

No trade restrictions

Economical:

As the business is 99% exported, so they earn maximum

foreign exchange

Increases national income

Affected by day by day increasing inflation rate

Social:

New roads are made by AKI

Made a stadium in the city Sialkot

Avoiding Green washing

Planting between the roads

Providing secure environment to the internal labor

Technological:

As more of the work dine in the company is labor

intensive, but maximum possible machines are used

Technology is up to-dated day by day due to the

innovations in technology

SWOT Analysis:

Strength:

Strong management

Economies of scale

Customer loyalty

Employees works in a

comfortable environment

Avoids green washing

Weaknesses:

Outdated technology

Cost structure

Labor Cost

Opportunities:

Innovations

New technology

New market

Threats:

Competition with others

Government regulations

Mature market

Product Life cycle of Grays:Grays is on its Growth stage

Product: Quality of goods are maintained and new features

are added

Pricing: is maintained as the firm enjoys increasing demand

with little competition

Promotion: is aimed at a broader audience

Placement: a proper outlet is launched