App Research and Development

Welcome

Elie Hess

App Research and Development

App Draft

Unmet need or desire:

Customized supermarket navigation system that that helps lessen the time spent in the store.

Ethnographic Research Observation

The observation consisted of young adults to middle aged females.

Elie Hess App Research and Development

Photos from Ethnographic Research




Elie Hess App Research and Development



App Research and


Interview With Extreme User

Interview Take Away

• It’s difficult to find what the customer needs just by looking around.

• Could use online shopping when they do not have time to actually go to the store.

• There is a need for clarity in supermarkets.

Draft Idea

• An app that organizes each supermarkets’ items so that a simple search and filter can help the modern day shopper instantly compare prices and find what they need.

Draft Idea (2)

• The app can make recommendations and track previous purchases to personalize the shopping experience.

Draft Idea (3)

• The app would have a note pad so users could make a shopping list.

Draft Idea (4)

• App would have page that links directly to the store so the user could make reservations to pick up when they do not have time to shop.

Ideation Session

Ideation Session

Ideation Session

Ideas from Ideation Session

• Unmet need:

– Instant price comparison between brands

– Review of Items

– Advance online ordering

– Easy supermarket navigation


• Target Users:

– Young Adults to middle aged parents

– People that are grocery shopping on a regular basis.


• Homepage with grocery store preference

• Specific grocery store page leads to store map with selection of items at each store, location of item, price comparisons and filter (health restrictions, organic, cheapest)

• Page to create shopping list

• Page where user can see shopping list histories and suggested items

• Page that links directly to supermarket to make reservations to pick up when there’s no time to shop

Research on Smartphone Apps


“Our Groceries” is geared towards couples. It’s pretty simple, it divides the app into two categories: shopping list and recipes.

Research on Smartphone App

The goal is that couples can make a joint account and add various items to one collective list from each of their phones, making it easier for the person going shopping. In the recipe section the app lists the ingredients for Greek Salad and allows the user to add recipes in the future.


While the design is simple and straight forward it is geared for organizational purposes rather than personalizing one’s shopping experience based on their needs.



Farmstand’s goal is to help people find organic, locally grown food nearby.


The app uses a map interface to locate the nearest farmers market and a filter to organize one’s preferences such as type of food. It also allows people to comment and add pictures.


While the app is excellent for those who solely wish to live an organic lifestyle it fails to allow the user to filter in other preferences such as budget and health restrictions.

Thank You

Business

App Research and Development