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This class focuses on understanding some of the emerging issues and opportunities currently facing the field of social entrepreneurship. The lecture will also provide students with a sense of the career opportunities available to them.
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APS 1015: Social Entrepreneurship
Class 11: Emerging Issues in Social Entrepreneurship
Wednesday, July 17, 2013
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Instructor: Norm Tasevski ([email protected]) Karim Harji ([email protected])
© Norm Tasevski & Karim Harji
Agenda
• Guest Speaker – Joyce Sou (MaRS Centre for Impact Investing)
• Break • Course Recap • Reminder on Final Presentations
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Guest Speaker – Joyce Sou
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Course Summary…
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© Norm Tasevski & Karim Harji
Class 1 – Intro to Social Entrepreneurship
In the beginning…
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Then…
Private Sector
• Earn $ • Pay tax • Donate to charity
Public Sector
• Collect tax • Run programs • Grant to charity
Nonprofit Sector
• Receive donations/grants
• Run programs
Nonprofit Sector • Donations
• Grants
• Sustainability
Response? Nonprofit Sector Private Sector Activities
© Norm Tasevski & Karim Harji
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© Norm Tasevski & Karim Harji
Class 2 – Systems Mapping
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Poverty
Result Effect
Hunger
Cause (Proximate)
Can’t grow enough food
Cause (Ultimate)
Bad soil?
Soil erosion?
Not enough water?
Not enough labour?
Over-used soil?
Don’t know how to
prevent it
Rains too hard
Changing rain
patterns?
No irrigation resources?
People sick?
© Norm Tasevski & Karim Harji
Class 3 – Gap Analysis
• Current State vs. Future Stage – Current State: The amount of “stock” between two
elements in a system – Future State: The ideal level of stock between elements in a
system
• Inflows vs. Outflows – Inflows: An increase in stock – Outflows: A decrease in stock
• Correcting Loops – The mechanisms for controlling the inflows and outflows
within a social system to maintain an ideal state
• Parameters – Factors that affect inflow and outflow
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© Norm Tasevski & Karim Harji
Class 3 – Gap Analysis
• PESTEL Analysis – Political: The degree to which government intervenes in a
system – Economic: The degree to which economic factors affect a
system – Social: Cultural factors that affect a system – Technological: Technological factors found in a system – Environmental: Ecological and environmental factors in a
system – Legal: The man-made laws governing a system
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© Norm Tasevski & Karim Harji
Class 4 – Intervening in a System
Leverage Point: An intervention that addresses a gap in a system Types:
1. Slowing down or speeding up a correcting loop that already exists in a system
2. Building resiliency in a system through self-organization
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© Norm Tasevski & Karim Harji
Class 5 – Idea Jam
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© Norm Tasevski & Karim Harji
Class 6 – Market Validation
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Idea Brainstorm
Internal Screen
External Screen
Validated Solution
# Ideas = Dozens
# Ideas < 10
# Ideas = 1 to 3
The Idea Funnel
© Norm Tasevski & Karim Harji
Class 6 – Market Validation
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Call key industry players (suppliers, competitors, etc)
Search databases (industry, scholastic, etc)
Conduct web search (Google, etc)
Ask people!!! (friends, potential customers, etc)
© Norm Tasevski & Karim Harji
Class 6 – Market Validation
Leverage Point: An intervention that addresses a gap in a system Types:
1. Slowing down or speeding up a correcting loop that already exists in a system
2. Building resiliency in a system through self-organization
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© Norm Tasevski & Karim Harji
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Class 7 – SE Considerations
Business Model Generation
© Norm Tasevski & Karim Harji
Class 7 – SE Considerations
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ID office building to serve as a
“Delivery Hub”
ID merchants within the “Delivery Zone”
Merchants market the service to
customers
1st 2nd 3rd
Professionals in Sick Kids will have access to the delivery service
Professionals at Sick Kids can receive deliveries from the hot dog vendor, Subway and Starbucks, but not Freshii or Tim Hortons
We Deliver!
An SSO delivery person picks up and delivers the food to the professional
Storyboarding
© Norm Tasevski & Karim Harji
Class 7 – SE Considerations
For-Profit Corporation!
Non-Profit Corporation!
Charity!Partnership!
Sole Proprietorship!
Co-Operative Corporation!
© Norm Tasevski & Karim Harji
Class 8 – SE Workshop
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© Norm Tasevski & Karim Harji
Class 9 – Managing for Impact
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+
+
-‐
-‐
$
© Norm Tasevski & Karim Harji
Class 9 – Managing for Impact!
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1. Identify your social goals – Theory of Change (defining your social value) – Embed them within/across your operations
2. Measure the social value created – How do you measure your goals? – Address the common challenges in measurement
3. Communicate your impact – Know what to say and who your audience is – Be creative around your message
© Norm Tasevski & Karim Harji
Class 10 – Scaling SE
The point in time when you have a critical choice: grow substantially larger, stay purposely small, or quit
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The Scale Opportunity
© Norm Tasevski & Karim Harji
Class 10 – Scaling SE
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IDEA DEVELOPMENT PROOF OF CONCEPT START-UP SCALE REPLICATION EXIT
• Few/no critical decisions made about business model
• Pre-revenue (no product, no customers)
• Timing – typically a few months
• Preliminary business model identified, but may change quickly/fundamentally
• Pre-revenue (product to be validated, customers to be validated)
• Timing – typically <1 year
• First business model decided upon (but could still change)
• First revenues (first product launched, first customers ID’d)
• Timing – 1-2 years (or more)
• Business model solidifies (& new business opportunities emerge)
• Stable revenues (product established, mature understanding of customers)
• Timing – ongoing
• Business model in flux (minor/major changes made regularly)
• Revenues in flux (inconsistent) • Timing - ??? (varies)
The Scale Opportunity
© Norm Tasevski & Karim Harji
Guest Speakers
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Reminder – Your Presentations…
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© Norm Tasevski & Karim Harji
Presentation guidelines
• Due Dates – Investment Pitch: Midnight on Sunday, July 21st
• Format – PowerPoint deck
• Time Allotment – 12 min presentation (strict) – will give you 5 and 2 minute
warnings – 6 min Q&A
• Grading – To be done by Karim and Norm – Judges will inform me, but not assign your grades
• Feedback from Judges – Norm will email his and judges’ feedback shortly after the
class to integrate into angel investor pitch
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© Norm Tasevski & Karim Harji
Timing
• Arrive by 6:30pm!!
• Group order will be assigned on the Monday prior to the presentation
• At the end of the pitches, the judges will deliberate (for 10 minutes)
• Judges will then provide feedback to the entire class (and I will provide individual group feedback)
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