ABC’s & 123’s of SOCIAL MEDIAAmerican Rental Association of North Carolina

Greensboro, NC December 1st 2011

Social Media TrainingMitch MilesThe 26.2 Group

Relationships Matter

From Brian Solis

Begin thinking in terms of “Keywords”

What are 5 “keywords” that describe your business?

1. 2. 3. 4. 5.

BFF

FYIOMG

Wassup

LA-LA LAND

"ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN" by Robert Fulghum.

• Share everything.• Play fair• Don't hit people• Say you're sorry when you hurt somebody.• Wash your hands before you eat.• Flush. Take a nap every afternoon.• When you go out in the world, watch out for traffic, hold hands and

stick together.• Clean up your own mess.

Don’t Forget:You’re business is like a needle in a haystack …

NOT is

what You say… it’s what

SAY !

Google is everywhere …

Your Business Needs a Google Account

www.google.com

You can be more successful in 2 Months by becoming really interested in the success of others than you can in 2 Years trying to get other people interested in your success!

- Dale Carnegie

“You've got two ears and one mouth which means that you should

listen twice as much as you talk.”

Google Alerts Search Engine

Remember: Relationships Matter Social Media is only one ingredient in your marketing recipe.