Are You Paying Attention?

Yashda A Waghmare FreeStyle

Aim…….

To see something which is always caught by the unconscious mind….

To surprised as how a simple décor and a smile changes our mood

To find how reward points and free gift makes our day…

To tour six stores and feel the paradigm shift……

A tour which catches us with surprises…

Tour Begins………

Destination

India, Mumbai

Six Stores

Crossword Book Store, Mumbai, Dadar

Insights:• Segregation into sections• Store personnel to take of the

customers• Bright colour combinations and

light music gives cheerful feeling• Sofa and a coffee gives a homely

feeling.

Opportunities: • It would be appreciated if the

reviews for latest book is available for the readers.

Max Showroom, Mumbai, Dadar Insight:

• Helpful personnel for finding right fits

• Light music, bright soothing colours gives a pleasant feeling.

• Varieties of clothes with wide price range attracts

Opportunities:• A stylist present in the showroom

to suggest clothing based on the body type and other factors.

Maya Jewellery Show Room, Dadar Mumbai

Insights:• Showroom located in the good

location and ambience.• They have created a brand with

multiple stores in India.• Make to order, allowing

customization.• CRM in place, with on going

promotional activities through email and SMS

Opportunities:• Simple jewellery shop, no

prominent opportunity for improvement.

Ramesh TailorsMumbai, Bhoiwada

Insight:• A local shop, occupying huge space,

catering to low end customers• Originally tailors, successfully

experimented with backward integration by selling cloth as well.

• Created a good ambience with use of soft colours and lightings.

Opportunities:• Shop doesn’t have customer

relationship management/ loyalty programme

• Eye catching display and designs

Khau Galli, Nariman Point Mumbai(Sandwich and Fresh

Fruit Juice stall)

Insight:• Road Side eateries in a key

business area of Mumbai.• Assembly line method used for

preparation of sandwiches. • Hundreds of customers are

catered daily at a very cheap price.

Opportunities:• No. of personnel should be

more during lunch time.• Cleanliness and water quality

should be maintained.