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Boulder Digital WorksEvolve!
Are You Ready to Form Voltron?
A 10-minute presentation, June 7 2010Art Directors Club, Internet Week, New York
© BBH New York, June 2010. Licensed under CC. Some rights reserved.
Ben Malbon
Executive Director of Innovation, BBH New YorkFounding Partner, BBH Labs
T-shaped people.And why they’re important.
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How Commander Keith, Pidge, Lance, Sven & Hunk . . .
. . . transmute into Voltron
For us, it’s not about ‘being digital’.It’s about being integrated.
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Being integrated means ‘getting’ digital.And ‘getting’ digital is as much about new behaviors as new skills.
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What we produce has evolved.
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What we produce has evolved.And so how we produce it also needs to evolve.
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‘Then’
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Now‘Then’
MEDIA
PRODUCTION
CREATIVE
STRATEGY
TECHNOLOGY
OUTSIDE COLLABORATORS
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Now‘Then’
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© BBH LLC & Made By Many Ltd Licensed under CC
Some rights reserved
Now‘Then’
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This requires an evolved set of resources.
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We need people fluent in at least one language. But literate in many.
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We need T-shaped people.
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AW
ES
OM
E
COLLABORATIVE
AR
EA
OF A
WE
SO
ME
NE
SS
:C
OR
E S
KILL A
S C
ON
TR
IBU
TIO
N
TO
CR
EAT
IVE
PR
OC
ES
S
APPETITE FOR COLLABORATION:LITERACY & ENTHUSIASM FOR OTHER DISCIPLINES; EMPATHY
How do you know when you’re looking at a T-shaped person?Well, a resume or portfolio is not enough.
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Me
Big: 1+1=2
I can teach
Linear
Closed
We Better: 1+1=3
I can learn
Networked
Open
T-shapedI-shaped
T-shaped people are not enough on their own.They need the right operating system in place to run effectively.
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Operating system not ready?Then even the best software will fail.
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(Note: this is the part that most agencies forget.Busy hiring in awesome people, but running on old OS.)
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© BBH LLC & Made By Many Ltd Licensed under CC
Some rights reserved
Think: what’s your plan for Forming Voltron?It had better be *at least* this good . . .
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