Are You Stopping Your Customers Or Clients Buying From You?

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Everyday we’re talking to businesses owners advising them on how to exponentially increase

their profits, or trying to purchase their products or services, and on nearly all occasions we

witness a terrible and shocking truth – most owners put limits on the amount of business that their

customers or clients want to do with them. And, this is not for credit worthiness reasons!

It doesn’t happen by design, of course, but it just might as well happen by design, because the

repercussions are as every bit as devastating. Everyday we witness countless numbers of

profitable sales that could be made are not made, countless numbers of customers or clients are

denied the very opportunity of receiving full, satisfying service, and countless numbers of

opportunities for business growth and personal fulfilment are needlessly squandered

We don’t want you to miss one single profitable opportunity to draw closer to your customers or

clients you already have, and do lots more business with them. Your clients are your greatest

asset – never forget this – otherwise you could suffer just like J Sainsbury, IBM or Marks &

Spencers have in recent years – even the powerful and mighty make stupid mistakes – where

their customers or clients are concerned. Your customers or clients are an asset you can

immediately leverage simply by creating more opportunities for them to buy from you – and to

buy more frequently.

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Is Price Really That Important! How Do Businesses Really Lose Clients?

Customers and clients are the life blood of any business and we’re all aware of what it really

costs to get a new customer or client, so why is it that so many businesses just can’t seem to be

bothered in keeping their customers or clients, and getting them to come back time and time

again?

When we ask clients why they lose their customers or clients? I’m usually told that it’s because

of price and that their customers or clients are more price sensitive than most. We hear this

‘routine’ story in every type of business from manufacturing to professional firms, from small

businesses to large ones.

The issue of ‘price’ versus ‘value’ and ‘service’ has been a much-debated topic since commerce

began. Trade associations, universities and big businesses, to name just a few, have over many

years undertaken thousands of studies. All of which have one common finding – price is always

less important than a number of other more important factors, and usually comes fourth or even

lower in importance in independent studies undertaken to identify what motivates people to buy

and their purchasing habits.

There has been a number of recent and long-term studies undertaken that has turned the question

around to investigate the reasons. www.nichetrafficlocator.com