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Ideas Into Action

ASAE Great Ideas Opening Keynote 03.08.14

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Page 1: ASAE Great Ideas Opening Keynote 03.08.14

Ideas Into Action

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For those who are prepared…For those who are prepared…

…chaos brings opportunity

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“Simplicity is the ultimate sophistication” Leonardo da Vinci

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(T + C + ECF) x DE = Success

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Fair Compensation

Challenging Work

Good Co-workers

Superior Culture

Sense of Meaning…

Great Leader

88%

What attracts top talent?

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1,300,000 interviews: Basic 4 + 1

Goal Setting

TrustAccountability

Communications

RECOGNITION

Page 8

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C+R+I SO

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I am good at what I do and I do it because I

care about you!

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1,300,000 interviews: Basic 4 + 1

Goal Setting

TrustAccountability

Communications

RECOGNITION

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Web of Value: VOM + MOT + WOM

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Extreme Customer Focus

VOC

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Moments Of Truth

Page 8

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If you want REPEATABLE success…

you must have

PROCESS

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43% - 74% of purchasing decisions = WOM/T

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You MUST have a WOM Referral System

Know Like Trust Try Buy RepeatIdentify

Ideal Customer

ReferIdeal

Customer

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1. 100% Clarity + Authority

2. 100% Agreement

3. Track & Post

4. Coach & Train

5. Reward or Punish

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The Four Primary Practices:1. A sharply focused, clearly communicated

and well-understood strategy for growth.2. Flawless operational execution that

consistently delivers the value proposition.3. A performance-oriented culture that does

not tolerate mediocrity.4. A fast, flexible, flat organization that reduces

bureaucracy and simplifies work.

From: What (really) Works by Joyce, Nohria, Roberson

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Key Leadership Characteristics• Trust: Honesty + Authenticity

• Integrity: DWYSYWD + Consistency

• Vision: Focus + Growth

• Culture: Talent + Empowerment + Growth– Innovation + creativity + Team --- “WE”

• Communication: Clear + Respectful

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LN

K

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How to implement…Pick just 2 or 3 things

Go slow

Ask questions

Share ideas

Create shared ownership

Set clear goals

Plan for small wins

Empower others to act

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THANK YOUIf you have any questions at all please do not hesitate to send a note or call.

My email address is: [email protected]

PLEASE connect with me on LinkedIn

Also, you might find value in the ideas I share in my blog. You can sign up for it at:www.blog.johnspence.com

Lastly, these slides have already been uploaded to:

www.slideshare.net/johnspence