ASAE.Building Community Through Mktg Partnership

Content Leader:Ann Ranson

President, CSR-3 Marketing

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Connecting Great Ideas and Great People

www.asaecenter.org

www.asaecenter.orgwww.asaecenter.orgwww.annranson.com


• Today’s Goals• Building

Community• Be Strategic• The Give and Take• Avoid Pitfalls• Get the Word Out

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www.asaecenter.orgwww.asaecenter.org

What could you achieve

with the right partner?

www.annranson.comhashtag #asae09 lr4

www.asaecenter.org

“I don’t know how it started, either. All I know is that it’s part of our

corporate culture.”


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WhyGoals Long TermBenefitsHomeworkWin-Win

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WhyGoals Long TermBenefitsHomeworkWin-Win

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Give:•

Information• Credibility• End

Benefits• Sex Appeal• Database• Street

Team

www.annranson.com

Take:• Volunteers• Money• Marketing• Credibility• Access• Business Serviceshashtag #asae09 lr4


“Year-to-date our

relationship is up 2.3%”


• Promises• Resources• Logo Soup• The Pitch• Agreement• Greenwashing• No• Boring

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• Word of Mouth • Integrated Communication• Approaching The Media

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• International Events Group (IEG)• American Marketing Association• Chase’s Calendar of Events• Cone Cause Survey Report • PromoMagazine.com• Google Alerts• www.annranson.comhashtag #asae09 lr4


• Today’s Goals• Building Community• Be Strategic• Value The Give and

Take• Avoid the Pitfalls• Get the Word Out

www.annranson.comhashtag #asae09 lr4

www.asaecenter.orgwww.asaecenter.orghashtag #asae09 lr4

www.asaecenter.org

Contact InformationAnn RansonPresident, CSR-3 MarketingEmail: [email protected]: 972.964.5495 (Central Time Zone)

SEE YOU NEXT YEAR!Annual Meeting & Expo

August 21 - 24, 2010Los Angeles, CA

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