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A Leading Pan India Brand Communication Company

Ascent Group India X Beats Show

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Page 1: Ascent Group India X Beats Show

A Leading Pan India Brand Communication Company

Page 2: Ascent Group India X Beats Show

Ascent, the word depicts advancement, a rise. As a pan India leading Brand Communication company, we serve as an arm to the marketing function of several reputed clients of all over India. Summed up in our logo and our name is our vision to grow and expand towards success undeterred. More than our name, it is our work that has stood apart proving our efforts, carving a niche for us in this industry.

We have specialist & dedicated divisions of Rural Communication, Events & Entertainment, OOH Solutions & BTL Activities catering to specialized requirements of clients related to the respective clients and market. We Endeavour to understand the brand's communication requirements, values, market challenge, environment, consumer behavior and present precise on time solutions by using any or all of the Marketing Technique in synchronizing with ATL or creating a new overall approach towards the market

Page 3: Ascent Group India X Beats Show

1 OUR NETWORK We boast of having a very strong network in all over India which makes us to implement in the ideas simultaneously the network.We undertake Multi State and State Level and pan India campaigns and cover up following markets:

Urban Markets (A,B & C Class Cities)Semi Urban MarketsRural Markets

Offices across 6 States (Gujarat, Madhya Pradesh Chhattisgarh, Maharashtra, Delhi , Rajasthan)Resources to handle pan India campaign.Resident Representatives in Major Cities.Strong Vendor Support across India.Across India Vehicular support

2 INFRASTRUCTUREFleet of 20 Vehicles out of which 4 are Hydraulic vans, 5 are Video Vans and rest floats for events.Godowns in Major Cities.Audio/Visual Equipments Hi Fi Sound System; Gensets, Video Projectors.

3 TEAMSo our key to success is our exceptional Team and innovative processes that can handle the entire gamut of performance, perfection & scalability with equal ease. Perhaps, it is for this very reason that we are able to churn out ideas that are fresh and truly innovative.

Team Ascent comprises of 30 experienced industry professionals, coming from the disciplines of marketing, strategic planning, advertising, digital, retail, brand activation, hospitality, technical and operational expertise. With this experience combined with the use of the latest Information and Production technologies, Ascent delivers high impact, effective, insightful and result oriented, business events and below the line marketing initiatives across India.

4 ResourcesManpower of allLevel Artists Demographic & Economic database of Town.Administrative Liasoning. Database of Haat, Mandi, elas, towns and villages. Database of Hotels, Auditoriums, Malls etc.

OUR

STRENGTH

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MILE STONE Ascent Always Ahead

• First & Only Agency to Introduce Award Winning Magic Vehicle • Medium in Central India.• First & Only Agency to Introduce Hydraulic Mobile Medium in Central India. • First & Only Agency to have the Honor of being Sole Agency for the Prestigious Gwalior Mela for 4 Years in a row.• First to Introduce Rural Marketing as a Specialist Rural Division in Central India.• First & only agency to bag prestigious national outdoor advertising award For best new format innovation of the year 2007 by OAA (Outdoor Advertising Association).• Only agency to bag prestigious Kritikar Award by Dainik Bhaskar for creative • Excellence in outdoor category for TVS • Bagged 6 awards for the best designed Pavilions for reputed Clients in• Gwalior Trade Fair.• Recognized as an ISO Certified Company

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OUR APPROACHThe effectiveness of advertising led to an overcrowded traffic scenario in all the traditional media, popularly known as 'clutter'. This gave way to complementing the traditional channels with the non-traditional communication channels to include every possible situation where a receiver might notice a message.Co-ordination of messages through various channels creates impact beyond the power of any one message on its own. That is the power of Integrated marketing-a 360 Approach.We provide comprehensive communication plans that effectively combine various effective tools like BELOW THE LINE PROMOTIONS, EVENTS, EXHIBITION & CONFERENCES, RURAL MARKETING, OUT OF HOME VISIBILITY, SOCIETAL MARKETING AND PUBLIC WELFARE SERVICES etc. We use these to reach consumers as close as practical to the point when a purchasing decision is made. Our customized concepts ensure complete visibility and recall of the brands.

Page 6: Ascent Group India X Beats Show

Ascent Group India  is Pan India Agency with a track record of award 

winning  work    targeting  both  urban  and  rural  market.  We  deliver 

integrated marketing solutions through five business verticals as Ascent 

Events  &  Entertainment,  Ascent  Out  of  Home  Solutions,  Ascent 

BTL  communication,  Ascent  Rural  Communication  And  Ascent 

Welfare  Foundation  catering  to  specialized  requirements  of  clients 

related  to  rural  marketing,  events  &  entertainment,  Promotions  & 

activation, out of home and social services respectively. We endeavor to 

understand  the  brand's  communication  requirements,  values,  market 

challenge, environment, consumer behavior and present precise on time 

solutions by using  Below  The  Line  Marketing  Technique  in  sync  with 

ATL campaigns.

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Ascent Xbeat® is derived from Exhibit. 

X stands for the x factor in our work & 

beat is for the liveliness that we enthuse 

into  our  work.  Ascent  Xbeat®  is  the 

complete  package  catering  to  the 

requirement of the clients  who aim to 

participate in relevant exhibition across 

India. The package holistically covers all 

the Requirement Ranging From Space 

Buying  ,Pavilion  Design,  Stall 

Management  ,  Brand  Visibility  And 

Brand  Activation.

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Believe it or not, exhibitions are a very powerful, flexible and highly cost effective business generating tool. 

In established economies they are a vital part of the marketing mix, alongside direct selling, advertising, direct mail and the Internet. 

Exhibitions also have a major impact on local and national economies 

Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. 

In an increasingly digital age, they are the only media where buyer, seller and product physically come together   a potent force for business.

Why Exhibitions

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Exhibition proposes an opportunity 

which  lets    brand  shine  and 

showcase  the  persona  apart  from 

an  interaction  with  relevant  Target 

Group. 

Our Understanding Of  Exhibitions

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Our Understanding Of  Visitors 

at exhibitions

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Strategic pavilion design has be in sync with 

brand  guidelines    along  with    parameters 

such  as  appeal  &  aesthetics  ,  quality 

fabrication , compactness of the stall, space 

utilization,  usefulness and most  importantly 

interior. 

Our expertise in pavilion design on the basis 

of  above  parameter    has  delighted  many 

clients across the industries. With a team of 

talented 3D designers our performance has 

always been consistence.

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A  strategic  pavilion  design  has  to 

accommodate the following concerns. 

•Fascia designs 

•Branding & Fabrication of the stall 

•Appeal & aesthetic of the stall 

•Interior of the stall 

•Compactness

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Use the right tools 

to reach out To TG  Create engaging 

Format as games/Contest 

Engage the relevant Target Group 

Recreate the engaging Tools likes 

Interact Engage 

Leverage 

Select the relevant channel 

Leverage the  ormat To get long lasting 

Leverage the TG to influence  other TG 

Leverage the engaging Tools to 

relationship 

Interact with relevant Target Group 

entertain TG 

Our Approach 

Exhibitions  presents an apt opportunity to engage the 

footfalls

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Over  the  year  the  clients  have  kept 

coming  back  to  Ascent  because  of 

the  best  efficient  deal  being  offered 

by  to them. With the help  of  branch 

offices  and  affiliates  ,  we    have 

always  brought  the  best  deal  to  our 

client.

Page 26: Ascent Group India X Beats Show
Page 27: Ascent Group India X Beats Show

Its  quite  a  challenge  to  bring  in 

consistency  and  same  level  of 

experience to all the footfall at a stall 

for longer duration. 

We  have  been  known  for  delivering 

the  consistency  and  experience 

through superior stall management . 

Our experience comes handy in preparing 

infrastructure,  getting  quality  manpower, 

ensuring  smooth  backend  and  care  & 

satisfaction of  all the footfalls.

Page 28: Ascent Group India X Beats Show

Ascent  has  its  own  two  production 

facilities in MP and a good pool of skilled 

manpower. So with strong backend we 

deliver excellent stall management. The 

crucial element of stall management are: 

•Stall infrastructure 

•Manpower 

•Back end operations 

•Space planning 

•Crowd management 

•Product display and  experience options

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Exhibitions offer huge eyeballs and a strategic 

position  can  ensure  all  those  eyeballs  over 

your  brand.    Innovative  media    format  can 

convert those eyeballs into a position word of 

mouth. 

•Gate branding 

•Directional sinages 

•Digital sinages •Pop Displays 

•Standess •Brochuter Stands •Customized Dispenser

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SOME OF OUR ESTEEMED CLIENTS:

Page 36: Ascent Group India X Beats Show

Reach Ascent- Pan India

Page 37: Ascent Group India X Beats Show

THANK YOU

Corporate OfficeG-73, First Floor, Nr. Nimbus Hyndai Showroom, Sector-6, Noida Ph +91-120-4261764,

Cell No. 09303337321, 09303337350

Regd. Office402-403, Gold Plaza, 577. M.G. Road, Above Punjab Jewellers, Indore

Ph +91-731-4279683, 4290602

Branch Offices OfficeDelhi NCR ∙ Bhopal ∙ Gwalior ∙ Jaipur ∙ Pune