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Asia Pacific Enterprise Telephony Market CY 2011
Is Enterprise Telephony market slowing down?
Shailendra SoniEnterprise Telephony and Collaboration, APAC22 May 2012
2
Today’s Presenter
Expertise spans across industry, developed through years of research experience and regular interaction with regional and country level top executives of leading vendors in the collaboration space
Enterprise TelephonyUnified CommunicationsContact Centres
Over 11 years of experience
Shailendra Soni, Industry Principal
ICT APAC, Frost & Sullivan
3
Index
Enterprise Telephony Market Analysis
Drivers & Restraints
Vertical Demand Analysis
Horizontal Demand Analysis
Forecast Analysis
Opportunities ahead in the APAC Enterprise Telephony market
4
2009 2010 2011
1,727.6
1,850.9
1,965.0
Enterprise Telephony Market Analysis
IP PBX60.7%
PBX20.7%
KTS16.8%
WPBX1.9%
Enterprise Telephony Market: Historical Market Performance (Asia Pacific), 2009 – 2011
Enterprise Telephony Market: Market by Technology Segment (Asia Pacific), CY 2011
Note: All figures are rounded; the base year is 2011.Source: Frost & Sullivan
Note: All figures are rounded; the base year is 2011.Source: Frost & Sullivan
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Enterprise Telephony Market Analysis (Continued)
Growth in all quarters, reduced growth in Q3 and Q4 2011
Accelerated demand for IP Systems and IP Phones
Telephony solution is becoming highly commoditize.
ET market is starting to mature in countries such as Australia
Top vendors expected to grow in future with the likely hood of market consolidation in the future
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Drivers and Restraints
Drivers• Urge to adopt Unified communications • Globalization and changing staff sizing • SIP availability• Affordable unified communications
solution to SMB
Restraints• Market reaching maturity in major
markets• Uncertain economic condition• Speculation on vendor sustainability• Limited skilled resource
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Vertical Demand Analysis
Banking & Finance14.5%
Education5.9%
Government16.3%
Manufacturing15.7%
Telecommuni-cations11.8%
Transportation & Logistics
6.3%
Travel & Hos-pitality
8.7%
Others (Includes Prof Services)
20.8%
Note: All figures are rounded; the base year is 2011. Source: Frost & Sullivan
• Financial institution continued to expand and refresh their telephony infrastructure.
• Telephony demand from hotels increased in the year
• Other verticals that increased their spending were service providers and manufacturing entities.
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Large business tends to adopt a
telephony system that has high
availability with redundancy
• A major portion of demand came
as a form an expansion
Horizontal Demand Analysis
SMBs is starting to adopt an IP
Telephony system with features
such as
• Simple & easy to use
• Easy to Maintain
Large Busi-
nesses54.4%
Small & Medium
Busi-nesses45.6%
Note: All figures are rounded; the base year is 2011. Source: Frost & Sullivan
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Forecast Analysis
Source: Frost & Sullivan
2011
2015
0.0
500.0
1,000.0
1,500.0
2,000.0
Revenue Forecast, 2011–2015CAGR = 7.5%
IP PBX PBX KTS WPBX
Rev
enu
e (M
n U
S $
)
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Forecast Analysis (continued)
Enterprise Telephony Projection
• All technologies are expected to grow positively in near term future (2012 to 2014).
• The PBX and KTS market is expected to grow at snail’s pace till 2014 and will then start to decline over the forecasted period.
• Increasing awareness of UC and availability of SIP trunking in the region to propel the IP Telephony market
• Telephony solution more being sold as a part of overall UC solution.• The managed and hosted telephony expected to take away 20 to 30%
of on-premise telephony
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Opportunities ahead in the APAC Enterprise Telephony market
Telephony business will continue to face price and margin pressure
Indonesia, Thailand, China and India to lead the market growth
SMBs and Midmarket holds opportunity for growth
Strength of mobility solution will add differentiation to telephony solution
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For Additional Information
Donna JeremiahCorporate CommunicationsAsia Pacific+61 (0) 8247 8927 [email protected]
Carrie LowCorporate CommunicationsAsia Pacific+603 6204 [email protected]
Jessie LohCorporate CommunicationsAsia Pacific+65 6890 [email protected]