Capabilities Overview and Case Studies

Back-to-School Survey of the College Millennial Consumers

Student Insights

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2013 CMCs Back-to-School Survey

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Source:  Fluent  2013  research.  College  Millennials  surveyed  (n=1,010)  

Student Insights

2

How Do They Feel About Their Financial Situation?

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Source:  Fluent  2013  research.  College  Millennials  surveyed  (n=1,010)  

Student Insights

2

How Do They Feel About Their Financial Situation?

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Source:  Fluent  2013  research.  College  Millennials  surveyed  (n=1,010)  

Student Insights

2

How Will They Fund Expenses?

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Source:  Fluent  2013  research.  College  Millennials  surveyed  (n=1,010)  

Student Insights

2

What Are They Spending On the Most?

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Source:  Fluent  2013  research.  College  Millennials  surveyed  (n=1,010)  

Student Insights

2

Where Are They Willing to Splurge a Little (a very little)

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Source:  Fluent  2013  research.  College  Millennials  surveyed  (n=1,010)  

Student Insights

2

What Influences Their Buying Decisions the Most?

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Source:  Fluent  2013  research.  College  Millennials  surveyed  (n=1,010)  

Student Insights

2

We are Fluent

The Company We Keep

Specializing  in  “translaCng  brands  for  the  college  world,”  Fluent  works  with  clients  who  want  to  understand  and  engage  College  Millennial  Consumers  (CMCs)  naConwide,  both  on-­‐  and  off-­‐campus.  Fluent  capabiliCes  include:  campus  acCviCes  and  programs,  College  Millennial  Consumer  insights,  digital  and  social  media  strategy  and  acCvaCons,  and  experienCal  programs.  www.fluentgrp.com  

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