Augmented reality marketing strategies: The how to guide for marketers (short)

Augmented reality marketing strategies: the how to guide for marketers

+44 (0)161 236 8181 or visit Hiddenltd.com

This is a shortened version of a full report which is available at:www.hiddenltd.com/augmented-reality-marketing-how-to-guide

http://www.hiddenltd.com/

http://www.hiddenltd.com/augmented-reality-marketing-how-to-guide

This technology is going to have a fundamental impact on our everyday lives. Management and digestion of information will change dramatically, in a very positive and far more immersive way


“”Matt Trubow

CEO, Hidden Creative


Augmented Reality (AR)OK, let’s get the definitions out of the way. The following is an adequate definition of augmented reality as intended for marketing purposes, simplified for the purposes of this guide. Augmented reality is a term for a live camera view of a physical real-world environment where computer generated content, such as digital objects, data or effects seem to interact or relate to real world elements.



Augmented reality is not just a novelty...



Augmented reality has a place in almost every business...



Augmented reality can demonstrate any product, no matter how BIG or small, in the palm of your hand...virtually



As a marketing and sales tool, the scope for augmented reality is endless...



“ +44 (0)161 236 8181 or visit Hiddenltd.com

“...Evidence shows by simply touching a product for a few seconds an attachment is created that often leads to buying, or even paying more for the item.


Use based on current adoption by major brands

Point

of Sal

eTry

Befor

e You

Buy

GPS L

ocation

Bases

Searc

hes

Tourisn

& Leisu

reEve

nts & Co

nferen

ces

Brochu

res

Produc

t Manu

als

Online

Conte

nt

Online

Campai

gns

Pitche

s & Te

nders

8% 7% 3% 5% 16% 19% 2% 6% 16% 18%


Source: Hidden CreativeResearch into the top 100 uses of augmented reality


Standard computer / webcam

Smart device, phone or tablet with camera

Small download using web browser


What programmes or tools do I need?


Are there different types or levels of augmented reality?


Natural Feature Tracking (NFT)

Robust interaction features

Portability and flexibility

Business Intelligence



‘Enterprise apps with AR elements are expected to account for the third-largest proportion of revenues by 2015’Juniper Research, Mobile augmented reality


CASE STUDY


Clear communication of capabilities

Appeals to technical & non-technical audience

Creates instant appreciation of sophisticated products

Portable & immersive sales tool


So, with all this in mind what do you need to consider? • Forget about the technology...

Let your agency worry about that... Focus on strategy. Do you want to drive footfall, increase brand awareness, boost web traffic or accomplish something else?

• Creativity counts...Don’t restrict your options by basing the augmentation around a particular creative solution - state your campaign objectives and let your augmented reality expert guide you - they should know best, after all.

• Consider the process...What does your campaign require? Do you have 3D elements/reference material/brand guidelines... All this will be taken into consideration when defining lead times.

• Include evaluation metrics...What is your picture of success? Your AR resource should provide you with the appropriate predefined mechanisms to measure your campaign performance.



What’s next for augmented reality?


To find out what’s next for augmented reality why not read our full report:www.hiddenltd.com/augmented-reality-marketing-how-to-guide


http://www.hiddenltd.com/augmented-reality-marketing-how-to-guide