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Ideas and examples for how membership organisations, associations and not-for-profits can optimise their digital channels to deliver digital communications and experiences across the member lifecycle.
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Meaningful ideas, intelligently delivered
Membership Organisations Big challenges – Digital answers?
AuSAE Leadership Symposium 2012
Meaningful ideas, intelligently delivered
Download the free membership report from
www.precedent.au.com/our-reports
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
The poor old user
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
$300 million
Meaningful ideas, intelligently delivered
Our research
Meaningful ideas, intelligently delivered
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Meaningful ideas, intelligently delivered
The challenges
Meaningful ideas, intelligently delivered
The challenges
Meaningful ideas, intelligently delivered
The curve of digital engagement
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Communicating the value of membership
A more permeable approach to membership
Meaningful ideas, intelligently delivered
Communicating the value of membership
A more permeable approach to membership
Meaningful ideas, intelligently delivered
Communicating the value of membership
A more permeable approach to membership
Meaningful ideas, intelligently delivered
Communicating the value of membership
A more permeable approach to membership
Meaningful ideas, intelligently delivered
Communicating the value of membership
Meaningful ideas, intelligently delivered
Communicating the value of membership
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
BMA Fifty-fifth Annual Meeting, Dublin, 1887
Providing added value online
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
• Open the gates – start flirting!
• Demonstrate the value of your offering before
needing a commitment
• Build the relationship over time
• Think about additional services you can offer your
members purely online that will add real value
• Empower subject matter experts
Considerations
Communicating the value of membership
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
Meaningful ideas, intelligently delivered
Our most valued asset – the magazine
• Think beyond a magazine – and PDFs, and emails…
• Deliver a mix of relevant, personalised content and
overall messages
• Enable your members to choose how they consume
your articles
• Empower experts to curate content on your behalf
• Combine print and digital to bolster your online
ecosystem
Considerations
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
75% of Australian smart phone owners browse the web Source: Our Mobile Planet
Meaningful ideas, intelligently delivered
23% of Australian users would rather give up TV than
their smartphone Source: Our Mobile Planet
Meaningful ideas, intelligently delivered
Mobile is here now
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Mobile is here now
Meaningful ideas, intelligently delivered
Mobile is here now
Meaningful ideas, intelligently delivered
Mobile is here now
Apps for specific objectives
Meaningful ideas, intelligently delivered
Apps for specific objectives
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Mobile is here now
Think mobile first?
Meaningful ideas, intelligently delivered
Mobile is here now
• Know your audience!
• Consider scenarios and motivations on mobile –
use your personas!
• There is a time and a place for mobile apps – but
they are not a magic bullet
• Designing for mobile should be an integral part of
future development
Considerations
Meaningful ideas, intelligently delivered
A strategic roadmap
Meaningful ideas, intelligently delivered
A strategic roadmap
Coordinated strategies
Brand expression
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
Think big
Start small Act quickly
Meaningful ideas, intelligently delivered
A communications consultancy specialising in delivering creative solutions for a digital world.
• 80 experts
• 5 sectors
• 5 locations
• 22 years
About us
Meaningful ideas, intelligently delivered
Meaningful ideas, intelligently delivered
www.precedent.au.com Dan Baker 08 6210 3116 [email protected] George Evans 03 9008 5936 [email protected]
