… the „Austrian Standard“ What makes Austria successful?

09th July, 2016

Almaty, Kazakhstan

Michael Mueller, Austrian Trade Commissioner

Austria‘s success in numbers

Indicator Comparison

GDP per capita $48,000 Rank 7 out of 34 (OECD)

Unemployment rate 5.7 % 7.3 % OECD average

GINI coefficient 0.276 Rank 10 out of 34 (OECD)

Corruption Index 76 out of 100

Rank 16 out of 168

Ease of doing business

Rank 21 out of 189

FDI outward stock $208 bln

FDI inflow per capita

$1634 Rank 4 in EU

WEF Global Competitiveness

Rank 23 out of 140

Human Capital Report 15-24 yrs

Rank 6 out of 124

Exports per capita share

€14,482 Rank 7 worldwide

So who are these Austrians?

What does Geert Hofstede say?

the „Austrian Standard“ - Austria‘s recipe in a nutshell

• Taking responsibility - performance

• Taking criticism

• Self-realization

• A balanced longterm view

• Creativity

• The 1%

the „Austrian Standard“ – Working culture 2

• High emphasis on „sequential“, rather than „synchronous“ work

• Punctuality, always!

• Trying to control the environment vs. being controlled by the environment

the „Austrian Standard“ – Working culture 3

• Mostly „specific“ than „diffuse“ culture

the „Austrian Standard“ – Volunteering, self-organizing

Austrian sayings about the „Austrian Standard“

“At times where 99 % think his success over, he rises like a phoenix out of the ashes and succeeds“ - Trainer Toni Giger speaking about Austria‘s skiier Hermann Maier

the „Austrian Standard“ – Pushing the limits

“About 2/3 of our R&D investment flows in to the research of non-steel innovations“ - Wolfgang Eder, CEO of one of the biggest employers in Austria

the „Austrian Standard“ – One step ahead.

Hidden Champions – Mastering niches around the globe

• Serving niche markets

• Focus on special products and services

• High value added

• … but often not visible

the „Austrian Standard“ – Working successfully ≠ working long

Thank you for your attention!

Austrian Embassy - Commercial Section - Office Almaty 41 Kazybek Bi Street, Block B

050010 Almaty Kazakhstan

T +7 727 225 1484 F +7 727 225 1486

almaty@advantageaustria.org www.advantageaustria.org/kz

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