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How do businesses create value in the New Economy? Organizations are increasingly reliant upon intangible assets like knowledge as revenue creators, over and above physical assets of the past. The survival of organizations depends on how they manage those assets. Intangible assets are now considered as the basic generator of value in new economy; they have become the "economic DNA" of any organization trying to build competitive advantage. The next question is, how do you manage them? The answer lies in understanding your business space from a different perspective. AXELL does that for you. For more, visit my website..
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Valu
e
Delivery
Development
AXELL
AXELL©
Asset Excellence Model
Chinmoy Sarkar© CS 2008
A journey towards Excellence
©
“Man’s main task in life is to give birth to himself.”
- Erich Fromm
©C
onte
nt…for this presentation
BackdropIssues & ChallengesThe Need of the hourStatement of the problemThe Solution - the AXELLBenefits to the OrganizationAXELL (Asset Excellence Model)Component competency mappingThe Proposal – definition / deliverables / timelineImplementation – Structure / People / ModalitiesQuestions & Answers
©B
ackd
rop
…knowledge economy
Professionals become powerfulOrganizations need them more than they need the
organizationInnovative ideas, thoughts, processes & products
translate anything into economic value and wealth.
They are valuable, rare, inimitable and non-substitutable (definition of a human asset)
©Is
sues
& C
halle
nges
…to deliver competitive advantage
Talents play critical part in value creation Not every ‘resource’ but a few ‘asset’An unsolved puzzle for organizationFocus on strength instead of ‘fixing’ weaknessAlignment of individual & organizational goalsIdentification & retention of ‘human assets”Emphasis on individual mission & visionHolistic framework for tracking potential
Identifies basic blocks of building businessCaptures traditional view of businessHighlights scope for improvementAligns strategy, goals, resources, capabilitiesDevelops competencies that deliver valueProvides a playground for human ‘assets’Prepares a transformation roadmapCaptures components where changes happenPrioritizes transformation initiatives
… nurture human potentialTh
e N
eed
of th
e ho
ur Requirement of a framework that
Stat
emen
t of p
robl
em
..grow potential of the employees, meet organizational demand while leaving enough room for them to be ‘happy’
… underutilization of human potential
… asset excellence modelSo
lutio
n –
The
AXE
LL
AXELL is a system whose application can transform the human resource of an organization into ‘human asset’ first with regard to aligning the individual to organizational goals and finally with regard to the society at large. At the individual level, it can help one to develop his or her capabilities towards his or her fullest potential.
©B
enef
its to
org
aniz
atio
n…managing & retaining human ‘assets’
Retaining high-performing employeesRealizing the true potential Mapping competencies to suit demandMoving a few to an enhanced platformProviding right ‘place’ for high performersIntroducing self-development initiativesDeveloping a road map for allUsing color as a tool to identify assets
©A
sset
Exc
elle
nce
…ensures satisfying business environment
Innovation Customer Value
Goals
Asset Excellence
Processes
Delivery Management
Succession Planning
Asset Strategy
Asset Infrastructure
CapabilitiesAbility to transform
ResourceManagement
Asset Efficiency
Value Creation
Satisfied Employees
Competitive advantage
©Po
tent
ial -
Mat
urity
Lev
els
…for human assets
Functional Knowledge and Skills
Business Knowledge and Skills
Leadership Knowledge and SkillsCompany-wide Competencies
Group/Industry- wide Competencies
Function-wide Competencies
Delivery
Knowledge, Skills & Abilities
Dev
elop
men
t
Potenti
al
…for its customersFo
od c
reat
es v
alue Dev
elopm
ent
(prov
ide nu
trition
)
Delivery (cope with hunger)
Food
Value Creation
A
B
Food as object
Food has to make a journey from a state of A to B to provide
value to the customers
… is an ideal picture of what the company could be if it fulfills all its resource potential
AXE
LL G
rid
Enga
gem
ent o
f R
esou
rces
STR
ATE
GY
Out
com
e So
ught
GO
AL
Cor
e Pu
rpos
e
MIS
SIO
N
Des
ired
Futu
re
VISI
ON
RESOURCES
CAPABILITIES
AXELL
GRIDAmplified byPlanned by means of
Desired ResultsCourses of Actions
Resources –tangibles & intangibles inside organizationCapabilities – organization integrates several different
resources to complete series of related tasks
… engaging resources to form capabilitiesD
evel
opm
ent
Enga
gem
ent o
f R
esou
rces
STR
ATE
GY
Out
com
e So
ught
GO
AL
Cor
e Pu
rpos
e
MIS
SIO
N
Des
ired
Futu
re
VISI
ON
RESOURCES
CAPABILITIES
Dev
elop
men
t
… is an ideal picture of what the company could be if it fulfills all its resource potential
Del
iver
y
Enga
gem
ent o
f R
esou
rces
STR
ATE
GY
Out
com
e So
ught
GO
AL
Cor
e Pu
rpos
e
MIS
SIO
N
Des
ired
Futu
re
VISI
ON
RESOURCES
CAPABILITIES
Delivery
©Th
e O
bjec
t
The AXELL object (a human resource) has many inherent value adding entities . Value is the consequence of all the activities performed by these entities to envision, create, engineer, produce, distribute, market and sell a set of related products / services. The value perceived by the end-consumer is derived in part from each entity
Capture (Inventory) + Organize (Map) + Store (Capacity) + Retrieve (Access) + Maintain (Continuity)Value adding entities that
…is a human resource who desires to use her maximum potential for value creation
©
The object desires to create value. During its movement on the AXELL board (7 X 7 Grid) it gathers value attributes that change its Potential.
AXELLObject
AXELL Board
AXELL Component, a total of 49 in number allows the object to garner value
X direction
Y di
rect
ion
…a set of components that provide AXELL object the value for growth
AXE
LL B
oard
©
A component in delivery state falls on the same component already in developed state to enable value creation
=*
Enabling Development
Enabling Delivery
Enabling Value Creation
…changes states of AXELL objectC
ompo
nent
…when capabilities are developed and taken to delivery to achieve goal
Valu
e C
reat
ion
Enga
gem
ent o
f R
esou
rces
STR
ATE
GY
Out
com
e So
ught
GO
AL
Core Purpose
MISSION
Desired Future
VISION
RESOURCES
CAPABILITIES
Value Yield
Valu
e C
reat
ion
Products/ S
ervice
s
Deployment
Deployment
…a subset of population gaining capabilities to achieve potential
Mat
urity
Lev
els
Asset Journey
Resource Journey
Entity Journey
Developing Self
Acquired by Organization
Deployed by Organization
Delivered by Organization
Acquired by Customer
Deployed by Customer
Delivered by Customer
Pote
ntia
l
Alig
nmen
t… of journey path of a professional
Potential 1 Potential 2 - 4 Potential 5 - 7
VisionMission
Group aligns individual vision
Individual aligns organizational vision
Individual aligns Functional vision
Maj
or Z
ones
…the places to create value
(1) offering products/services at the best price with the least inconvenience(2) offering innovative products/services with extended performance(3) offering products/services specifically designed for customers for relationship
Delivery
Dev
elop
men
t
2 Product Leadership
3 Customer Intimacy
1 Operational Excellence
…value from price differentiationO
pera
tiona
l Exc
elle
nce
What is the structure to address operational excellence?
16 Components Operational Excellence
…value from extended performance N
ew P
rodu
ct D
evel
opm
ent
New Product Development
What is the structure to address new product development?
12 components
…value from relationshipC
usto
mer
Intim
acy
Customer Intimacy
What is the structure to address customer intimacy?
12 components
…monitoring group performanceG
roup
Exc
elle
nce What is the structure to
address excellence?
9 components
Value Excellence
SL1 1
RL11 RL12
CL12CL11
BL1 3
BL1 1
SL1 2
BL1 2
BL1 4
CL14CL13
RL21
CL21 CL22
RL22
BL2 1
BL2 3
BL2 2
BL2 4
CL24CL23
SL2 1
CL32CL31
BL3 3
BL3 1
SL2 2
BL3 2
BL3 4
CL34CL33
CL41 CL42B
L4 1B
L4 3
BL4 2
BL4 4
CL44CL43
SL3 1
CL52CL51
BL6 2
CL62CL61
SL3 2
CL54CL53
SL3 3
CL56CL55
CL63 CL64
BL6 4
BL6 6
CL66CL65
RL31
BL7 1
BL7 4
RL32 RL33
BL7 2
BL7 5
BL7 3
BL7 6
BL8 1
BL8 4
CL84
BL8 2
BL8 5
BL8 3
BL8 6
CL86CL85
BL9 1
CL91
BL9 2 BL9 3
CL93CL92
CL94
BL9 4
BL9 7
CL97
CL95 CL96
BL9 5
BL9 8
BL9 6
BL9 9
CL99CL98
BL5 1
BL5 3
BL5 5
BL5 2
BL5 4
BL5 6
BL6 1
BL6 3
BL6 5
CL81 CL83CL82
CL74 CL76CL75
CL71 CL73CL72
…integration of capabilitiesD
evel
opm
ent
SL1 1
RL11 RL12
CL12CL11
BL1 3
BL1 1
SL1 2
BL1 2
BL1 4
CL14CL13
RL21
CL21 CL22
RL22
BL2 1
BL2 3
BL2 2
BL2 4
CL24CL23
SL2 1
CL32CL31
BL3 3
BL3 1
SL2 2
BL3 2
BL3 4
CL34CL33
CL41 CL42
BL4 1
BL4 3
BL4 2
BL4 4
CL44CL43
SL3 1
CL52CL51
BL6 2
CL62CL61
SL3 2
CL54CL53
SL3 3
CL56CL55
CL63 CL64
BL6 4
BL6 6
CL66CL65
RL31B
L7 1B
L7 4RL32 RL33
BL7 2
BL7 5
BL7 3
BL7 6
BL8 1
BL8 4
CL84
BL8 2
BL8 5
BL8 3
BL8 6
CL86CL85
BL9 1
CL91
BL9 2 BL9 3
CL93CL92
CL94
BL9 4
BL9 7
CL97
CL95 CL96
BL9 5
BL9 8
BL9 6
BL9 9
CL99CL98
BL5 1
BL5 3
BL5 5
BL5 2
BL5 4
BL5 6
BL6 1
BL6 3
BL6 5
CL81 CL83CL82
CL74 CL76CL75
CL71 CL73CL72
…integration of goalsD
eliv
ery
SL1 1
RL11 RL12
CL12CL11
BL1 3
BL1 1
SL1 2
BL1 2
BL1 4
CL14CL13
RL21
CL21 CL22
RL22
BL2 1
BL2 3
BL2 2
BL2 4
CL24CL23
SL2 1
CL32CL31
BL3 3
BL3 1
SL2 2
BL3 2
BL3 4
CL34CL33
CL41 CL42B
L4 1B
L4 3
BL4 2
BL4 4
CL44CL43
SL3 1
CL52CL51
BL6 2
CL62CL61
SL3 2
CL54CL53
SL3 3
CL56CL55
CL63 CL64
BL6 4
BL6 6
CL66CL65
RL31
BL7 1
BL7 4
RL32 RL33
BL7 2
BL7 5
BL7 3
BL7 6
BL8 1
BL8 4
CL84
BL8 2
BL8 5
BL8 3
BL8 6
CL86CL85
BL9 1
CL91
BL9 2 BL9 3
CL93CL92
CL94
BL9 4
BL9 7
CL97
CL95 CL96
BL9 5
BL9 8
BL9 6
BL9 9
CL99CL98
BL5 1
BL5 3
BL5 5
BL5 2
BL5 4
BL5 6
BL6 1
BL6 3
BL6 5
CL81 CL83CL82
CL74 CL76CL75
CL71 CL73CL72
…integration of capabilities & goalsVa
lue
Cre
atio
n
… any color is identified with Hue, saturation and Luminance
Col
or a
s a
mon
itorin
g to
ol
Similarities bring both togetherHue & Potential based on bandwidthSaturation & Continuity based on saturation Luminance & Delivery based on luminance
Excellence is something that a human resource invites, by the asset he becomes.
…. AXELL
Thanks…[email protected]
