2. PART 1 Self Introduction PART 2 Sales Forecast PART 3 SWOT
Analysis PART4 Promotional Plan
3. PART 1 Self Introduction Name: Kelvin Zhang After graduated
from the Shanghai University, be a salesman at GEO Design Shanghai
Company. Since last year, be in charge of the Market department in
Xiamen, including working as the Product Manager with the Nanjing
office of the Company.
4. My Company: GEO GEO Shanghai integrated markets research,
product designing, engineering, testing, manufacturing, inspection
and assembly on location in metro Shanghai. Since the inception on
the early 1990s, GEO has been pursuing the idea of innovation and
completed thousands of distinguished products over past 18 years.
Product development specifically for low cost manufacturing in
China is what GEO Shanghai offers to brand owners and marketers,
looking for a turnkey solution. Our mission is to give our clients
an unparalleled equation of creativity, speed, cost, quality, and
on-time delivery. GEO Shanghai is established on the principle of
Design for China Manufacturing which holds that any mass-produced
product can only reach its full profit potential when the
development fully takes into account the cost- down particularities
of China manufacturing, right from the start.
5. My Company: GEO It undoubtedly makes sense to do the product
development as close as possible to manufacturing, and now GEO
makes it plausible to entrust your development project to
professional international management, on site in Shanghai. Our
international management team is IP sensitive, adopts world class
standards in quality control and streamlines communications. We
straighten China supply chains, incessantly keep working with
clients on their designs and concepts, improve exist products, and
merge hyper creativity with solid industrial manufacturing know
how.
6. This World is full of
7. When the Discordance couldnt be Solved The Tragedy
happened
8. I have a DREAM
9. Whats the most expensive one in 21th century? -PEACE
10. The original way of human beings to solve the discordance:
Stone, paper and scissors The problem of this game: Slow or quick
action Cheating
11. So it is invented
12. The step to use our product:
13. TERMINAL OF DISCORDANCE Everything can be solved
14. PART 2 Sales Forecast Sales Forecast for GEO Design
Shanghai Company Year: 2009 Country: P. R. China Projected Sales
Revenue Terminal of Discordance 2,000,000 Total Projected Sales
Revenue $ 2,000,000 Less: Cost of goods Sold Terminal of
Discordance 50,000 Total Cost of Goods Sold $ 50,000 Gross Profit $
1,950,000 Less: Expenses Terminal of Discordance 30,000 Total
Expenses $ 30,000 Net Profit $ 1,920,000 Notes: The estimates are
based on the following assumptions: The selling prices of the
product are constant throughout the year a) The company will
increase distribution for all product categories by 10 percent in
the middle of the year. b) This report is confidential and is for
internal use only
15. PART 3 SWOT Analysis SWOT Analysis of GEO Strengths
Weaknesses Good profitability Limited human resources Low-cost
structure Lack of Reserve funds Advanced Technological Lack of
visibility in China advantages Advanced management Opportunities
Threats Large market prospects Rise in human cost Injustice on
investment in China More professionals in environment Shanghai
Importance on R & D in China
16. PART 4 Promotional Plan 2009 Promotional Plan for Terminal
of Discordance of GEO Promotional Tool Marketing Objective
Estimated Cost Advertising 570,000.00 Television advertising in
major networks 330,000.00 To enhance the visibility Internet
advertising in Well- known Websites 240,000.00 Marketing Collateral
30,000.00 Enhancing the package of To attract young customers
product 30,000.00 Promotional Activities 150,000.00 Organizing the
huge draw activities in the supermarket To seize the 80% market
100,000.00 share Discounting during the Christmas 50,000.00
